Open to opportunities

Yana Yakubsfeld

@yanayakubsfeld

Message

I am a results-driven digital content and data management leader boosting engagement and efficiency.

United States

Message

What I'm looking for

I seek a leadership role to scale content operations, improve taxonomy and governance, collaborate cross-functionally, and drive measurable engagement and revenue in DTC or B2B environments.

I am a highly dedicated, results-oriented leader with a robust background in content and data management, digital marketing, team leadership, and project management.

In my most recent role I led the content team, implemented new workflows that increased productivity by 50%, and developed a digital content strategy that increased user engagement by up to 45%. I owned the digital inventory lifecycle across D2C and B2B channels and consistently delivered projects on time and within budget.

I am technically proficient in HTML, comfortable interpreting and debugging SQL and JSON, and collaborate effectively with development teams. I work regularly with web analytics tools such as Google Analytics and Adobe Analytics and with CMS/PIM platforms including Salesforce Commerce Cloud, Kalio, Shopify, Sitecore, Magento, Adobe Experience Manager, HubSpot, and inRiver.

I thrive on leading cross-functional teams, improving taxonomy and governance, and driving measurable business results through scalable content operations. I bring integrity, a focus on user experience, and a pragmatic approach to solving complex digital and content challenges.

Experience

Work history, roles, and key accomplishments

Web Content Manager

Careismatic Brands LLC

Sep 2015 - May 2025 (9 years 8 months)

Led the content team and implemented new workflows that increased productivity by 50% while managing daily operations of multiple D2C and B2B websites and owning the digital inventory lifecycle. Developed and executed a digital content strategy that increased user engagement by up to 45% and delivered projects on time and within budget.

Content Strategy Content Operations SEO Google Analytics Adobe Analytics HTML Project Management

Web Merchandiser

Avad LLC

Jan 2014 - Sep 2015 (1 year 8 months)

Owned daily maintenance and strategic development of multiple websites and apps, implementing merchandising strategies to drive online revenue and raise brand visibility. Collaborated with cross-functional teams to manage inventory, ad operations, and feature frameworks to improve user engagement.

Inventory Management Ad Operations HTML Google Analytics Shopify User Engagement Cross Functional Collaboration

Online Content Manager

Focus Features

Aug 2009 - Jan 2014 (4 years 5 months)

Managed editorial content, digital video assets, e-blasts, and web analytics to inform UX improvements for major studio digital marketing campaigns. Coordinated cross-department web projects and produced analytics reports to support promotional initiatives.