Open to opportunities

Amy Cross

@amycross

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Accomplished B2B technology marketing communications professional

United States

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What I'm looking for

Looking for a role that leverages my content strategy and digital marketing expertise to drive business results and tell compelling stories that resonate with audiences.

A seasoned marketing expert with 15 years of experience in content strategy, product marketing, and digital experiences. Proven track record in developing and executing full-funnel content programs across product marketing, demand generation, and retention, sales enablement, and brand communications. Passionate about storytelling that connects with audiences across diverse formats and channels, driving measurable results.

With a strong background in content strategy, digital marketing, and product marketing, I have a proven ability to develop and execute comprehensive content strategies that drive business results. My expertise includes content development, content delivery, demand generation, sales enablement, and brand communications.

I am a collaborative leader with a passion for storytelling and a drive to deliver results. I am excited to bring my skills and experience to a new role and contribute to a team that values innovation, creativity, and excellence.

Experience

Work history, roles, and key accomplishments

Current

Content Strategy Lead

Current

SAP

Dec 2023 - Present (1 year 6 months)

Develop and implement comprehensive content strategies for AI solutions, leading the creation and distribution of full-funnel content across digital platforms. Collaborate on product marketing plans and analyze content performance metrics to refine strategies.

Content Strategy Product Marketing Digital Marketing SEO Sales Enablement Content Development Analytics Brand Communications User Experience AI

Content Strategy Lead, Sales Programs

SAP

Apr 2019 - Dec 2023 (4 years 8 months)

Create and manage holistic content strategies for sales teams, ensuring they are equipped with essential knowledge and resources. Collaborate on go-to-market plans and develop enablement programs to inspire field teams.

Content Strategy Sales Enablement Go To Market Planning Digital Marketing Content Development Performance Metrics Communication Team Collaboration Resource Management Customer Engagement

Content & Product Marketing Lead

NGDATA

Mar 2016 - Apr 2019 (3 years 1 month)

Set up product marketing strategies and digital content engine for customer data platform solutions. Manage persona-based positioning and execute multi-channel digital marketing campaigns to increase brand awareness.

Product Marketing Digital Marketing Content Strategy Brand Awareness Lead Generation Campaign Optimization Performance Metrics Communication Customer Acquisition Team Leadership

Digital Marketing Director

TalkPoint

Dec 2012 - Jan 2015 (2 years 1 month)

Lead the digital marketing strategy and execution for web conferencing solutions, managing the company website and executing email marketing programs.

Digital Marketing Email Marketing Marketing Automation Content Strategy Social Media Management Campaign Execution Team Leadership Performance Metrics Project Management

Communications & Digital Media Manager

Reputation Institute

Jan 2011 - Aug 2012 (1 year 7 months)

Develop and implement global communications initiatives, manage the company website, and create press releases and marketing collateral.

Communications Strategy Content Creation Project Management Brand Strategy Media Relations Performance Metrics Team Collaboration Marketing Collateral

Marketing Consultant

Self Employed

Jan 2010 - Apr 2019 (9 years 3 months)

Deliver freelance services for content strategy, development, and delivery, including website and social media management. Worked with various clients to enhance their marketing efforts.