Open to opportunities

Danielle Bingham

@daniellekbingham

Message

Content Strategist skilled in transforming complex topics into human-centered content. Really.

United States

Message

What I'm looking for

I am seeking a role that values collaboration and innovation, where I can leverage my skills in content strategy and inclusive communication.

I am an accomplished content strategist, writer, and editor with extensive experience in both B2B and B2C environments. My career has been dedicated to creating content that makes complex concepts clear, accessible, and inclusive. I excel in collaborating across disciplines to refine voice and tone, ensuring consistent messaging across various digital channels.

Currently, as a Senior Content Strategist at CData Software, I developed the company's first corporate marketing style guide and co-authored the brand voice framework. My role involves designing and executing content strategies that align with business goals and customer needs, translating complex technical concepts into human-centered content. Throughout my career, I have successfully led initiatives that enhance accessibility and inclusivity in content, ensuring that it resonates with diverse audiences.

Experience

Work history, roles, and key accomplishments

Current

Senior Content Strategist

Current

CData Software

Jun 2023 - Present (2 years 2 months)

Created CData’s first corporate marketing style guide and co-authored the brand voice framework; developed GPTs and reusable templates to scale consistent messaging across content types. Design and execute content strategies for product marketing, events, and initiatives, aligning messaging with business goals, product positioning, and customer needs across web, blog, and digital assets.

Content Strategy Brand Voice GPT Product Marketing SEO Accessibility AEO

Content Strategist, Writer, and Editor

Genworth Mortgage Insurance

Oct 2016 - Feb 2017 (4 months)

Created clear, concise content for web pages and UI text, including tooltips, error messages, emails, and in-app guides, for a large modernization project. Aligned content with business rules, usability standards, and sprint goals in collaboration with UX, development, and product teams.

Content Creation Pages Agile UX collaboration

Content Strategist, Writer, and Editor

Red Hat, Inc.

Oct 2018 - Present (6 years 10 months)

Created and edited content across Red Hat’s web ecosystem (product pages, blogs, digital assets, and customer stories) to support product launches and brand visibility. Developed strategies to improve traffic, discoverability, and engagement; used analytics and surveys to inform content placement and user experience.

Content Creation Content Editing Web Analytics User Experience Inclusive Language Accessibility

Content Strategist, Writer, and Editor

Wells Fargo

Aug 2017 - Present (8 years)

Developed content for secure and public web pages, aligning corporate voice, accessibility standards, and regulatory requirements. Collaborated across multiple teams to shape messaging for error states, alerts, in- session emails, SMS, and push notifications.

Content Development Corporate Voice Accessibility Standards Regulatory Compliance Messaging Strategy

Content Strategist, Writer, and Editor

Genworth Mortgage Insurance (now Enact)

Oct 2016 - Present (8 years 10 months)

Content Creation Agile Methodologies UX collaboration

Content Strategist, Writer, and Web Project Manager

Lenovo North America

Mar 2015 - Present (10 years 5 months)

Created and edited web content to support product launches, merchandising campaigns, and event-based initiatives for global audiences. Managed global web campaigns and microsites for major product launches and events; ensured content accuracy and compliance across global teams and vendors.

Content Editing Product Launches Campaign Management Content Compliance

Freelance Content Strategist, Writer, and Editor

Freelance

Jan 2015 - Present (10 years 7 months)

Developed and researched content for clients across industries, including healthcare, law, technology, and travel. Adapted voice and tone to meet diverse client goals.

Content Development Content Research Client Management

Content Coordinator, Writer, and Editor

North Carolina Department of Transportation

Feb 2012 - Present (13 years 6 months)

Contributed to an inter-agency web restructuring and redesign initiative, writing and revising hundreds of pages for NCDOT.gov; collaborated with cross-functional teams to ensure accurate, accessible public content. Helped develop continuity plans to support remote publishing of critical updates during storms and other emergencies.

Cross Functional Collaboration Accessibility

Education

Degrees, certifications, and relevant coursework

LinkedIn Learning

Courses, Generative AI for Content Strategy

Engaged in ongoing courses focused on Generative AI for Content Strategy through LinkedIn Learning. This continuous learning enhances skills in leveraging AI for content creation and strategy.

LinkedIn Learning

Courses, Writing and Inclusive Language

Completed ongoing courses in Writing and Inclusive Language via LinkedIn Learning. This continuous professional development focuses on refining writing skills and promoting inclusive communication practices.

Bellevue Community College

Certificate, Web Development and Software Testing

Completed a certificate program focusing on web development and software testing. This program provided foundational knowledge and practical skills in creating and testing web applications.

Western Washington University

Workshop Certificate, Journalism

Participated in a journalism workshop, gaining practical experience and insights into journalistic practices and reporting. This enhanced skills in content creation and editorial processes.

University of Arizona

Coursework, Military Science and Psychology

Undertook coursework in Military Science and Psychology, exploring foundational concepts in both disciplines. This provided a diverse academic background.