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Oksana Tunikova

@oksanatunikova

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Content strategist with 10+ years optimizing content production, SEO, and cross-functional growth.

United States

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What I'm looking for

I seek roles where I can lead content strategy and production at scale, collaborate cross-functionally, drive organic growth, and build efficient content processes.

I am a content strategist and content marketing leader with over a decade of experience driving organic growth, scaling content production, and optimizing editorial processes for tech and consumer brands. I specialize in end-to-end content production, SEO/GEO optimization, localization, and managing cross-functional teams and external agencies.

My recent roles include Content Marketing Manager at Rippling and contract Content Strategist work with InsightTimer and Curology, where I scaled production, improved content performance, and created documentation and playbooks to ensure consistency across channels. I have experience working with Contentful, WordPress, HubSpot, analytics tools like Google Analytics and Amplitude, and SEO tools such as Ahrefs, Semrush, and Clearscope.

I bring proven results—scaling published articles from 20 to 50 per month and supporting consistent month-over-month organic growth—alongside strong project management, editorial leadership, and a collaborative approach to delivering high-quality, on-brand content at scale.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Manager

Current

Rippling

Jul 2024 - Present (1 year 6 months)

Facilitates content distribution across blog, email, and social; manages editorial calendar and content trackers to ensure consistent publishing and audience engagement.

Content Strategy Editorial Calendar Contentful WordPress SEO Localization Cross Functional Collaboration Distribution

Content Strategist

InsightTimer

Apr 2024 - Jun 2024 (2 months)

Oversaw end-to-end content production from briefs to publishing and analysis; prepared creative briefs and collaborated on SEO strategy to support growth goals.

Content Strategy SEO Editorial Brief Writing Content Management Systems Performance Analysis Cross Functional Collaboration

Content Strategist

Curology

May 2023 - Apr 2024 (11 months)

Owned content production end-to-end ensuring medical accuracy and brand adherence; scaled output and used analytics to drive a 20% month-over-month organic traffic growth.

Content Production Medical Content SEO Contentful Google Analytics Amplitude Agency Management Process Optimization

Senior Account Manager

Havas Health & You

Oct 2022 - Apr 2023 (6 months)

Managed in-house and freelance creative resources across multiple projects and supported brand strategy, naming, and visual identity development for clients.

Account Management Brand Strategy Client Services Brief Writing Project Coordination Stakeholder Management

Brand Marketing Lead

Vistaprint

Oct 2020 - Oct 2022 (2 years)

Developed and executed content strategy to drive organic growth and brand awareness; repurposed content across channels and coordinated cross-functional campaigns.

Brand Marketing Content Strategy Cross Functional Collaboration Content Repurposing Messaging Consistency Project Management

Brand Manager

Clario Tech

Apr 2019 - Oct 2020 (1 year 6 months)

Led a cross-functional team of eight to create marketing communications and maintain brand consistency; partnered with PR and branding agencies across UK and US.

Brand Management Team Leadership Copywriting Workshop Facilitation

Content Marketing Strategist

ZEO Alliance

Dec 2017 - Apr 2019 (1 year 4 months)

Owned content strategy and execution, scaling the corporate blog to four posts per week and securing third-party coverage to improve domain authority.

Content Strategy UX Copywriting Project Management A B Testing Editorial

Content Marketing Manager

Rentberry

Nov 2016 - Dec 2017 (1 year 1 month)

Built and implemented content strategy for B2B and B2C audiences, produced blog content, and developed relationships with journalists and media to increase authority.

Content Strategy Interviewing Thought Leadership