Brian Hegarty
@brianhegarty
I am a web and print communications professional specializing in content strategy, SEO, and editorial leadership.
What I'm looking for
I am a web and print communications professional with extensive experience developing content that boosts traffic and audience engagement. I specialize in clear, concise storytelling under tight deadlines and leading cross-functional teams.
As Digital Marketing Manager at Weyerhaeuser, I plan and execute SEO, SEM, email marketing and social media campaigns, maintain editorial calendars, and report on ROIs and KPIs to optimize performance. I draw on hands-on CMS and coding experience from roles at Eversana and DBHIDS to bridge editorial and technical needs.
I've led content strategy and editorial management for agencies and nonprofits, creating style guides, improving site navigation, and improving content organization and search functionality. My freelance work and roles at Razorfish, Evoke Group, and others sharpened my ability to translate complex material into accessible copy for varied audiences.
I bring strong project management, analytics, and team leadership skills, with proven success improving user experience and content performance. I'm ready to drive measurable results for organizations seeking strategic content and digital communications leadership.
Experience
Work history, roles, and key accomplishments
Senior Copywriter
LifeShield
Jan 2019 - Jan 2020 (1 year)
Created content across social, website landing pages, brochures, banner ads, and scripts to support campaigns and product messaging. Collaborated with designers and stakeholders to deliver on-brand copy that improved campaign clarity and engagement.
Freelance Editor
Drexel University - LeBow School of Business
Jan 2013 - Jan 2018 (5 years)
Copy edited Market Street Magazine for content, clarity, and style, ensuring adherence to editorial standards and deadlines. Transformed complex academic and business content into clear, reader-friendly copy for publication.
Editor
Comcast
Jan 2015 - Jan 2016 (1 year)
Promoted sponsored content on the homepage of one of the nation's top-40 sites, selecting stories and multimedia to maximize traffic. Created videos and interactive content and monitored metrics to ensure high-traffic items remained prominent.
Editor
Comcast
Jan 2009 - Jan 2011 (2 years)
Promoted sponsored content on the homepage of one of the nation's top-40 sites, selecting stories and multimedia to maximize traffic. Created videos and interactive content and monitored metrics to ensure high-traffic items remained prominent.
Education
Degrees, certifications, and relevant coursework
Wheeling Jesuit University
Bachelor of Arts, Criminal Justice
Earned a Bachelor of Arts in Criminal Justice from Wheeling Jesuit University in 1993.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
type1philly.comJob categories
Skills
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