Ragunath Shanmugam

Lead end-to-end content, documentation and analytics strategy for enterprise clients (Cisco, Mastercard), improving organic rankings and funnel visibility through SEO audits and GA4/GTM implementations.

Lead end-to-end technical and product documentation initiatives for clients including Cisco and Mastercard, improving self-serve support and feature adoption while implementing SEO and analytics improvements to boost content-driven growth.

Owned digital and product marketing for Zoho Survey, driving GTM, positioning, acquisition and retention through performance marketing, SEO-led content, and product documentation that reduced support dependency.

Led end-to-end digital and product marketing for multi-brand D2C businesses, owning GTM, campaign execution, and conversion optimization to improve engagement and sales performance.

Managed digital marketing, content, and technical documentation for startups and regulated clients, improving acquisition efficiency and operational compliance through SEO, paid campaigns, and SOP creation.

Handled customer support operations with focus on SLA adherence, escalation management, and quality metrics to maintain customer trust and operational efficiency.

Supported acquisition funnels and sales enablement initiatives to drive performance-led growth and lead conversion.

Completed a Master’s degree in Marketing Management with studies in marketing strategy, digital marketing, and product marketing.

Completed a Master's degree in Applied Psychology focusing on behavioral insights applicable to user research and product design.

Completed a Bachelor's degree in Electronics & Communication Engineering with coursework relevant to digital systems and communications.