Santhoshi Natarajan

Lead monthly product feature launches across social, email, and sales, growing organic social reach 1x in 3 months and achieving 39% email open rate with 0.53% CTR. Created sales enablement materials that contributed to enterprise deals (ACV $210K–$350K) and helped marketing hit organic pipeline targets ($200K in Q1, $400K in Q2).

Owned GTM for an Intelligent Document Processing sandbox, driving lead generation and sales enablement KPIs and handling end-to-end product launch. Produced product messaging, videos, and stakeholder-aligned website copy and outreach cadences to support conversion.

Spearheaded strategic rebranding and high-converting landing pages, doubling leads from ads and inbound in four months and increasing page engagement from 165 to 350 through SEO and content. Owned product marketing strategy for an AI-powered personalization platform and coordinated competitor analysis and customer research to refine positioning.

Conducted market research to identify product–market fit and developed targeted messaging and campaigns that increased sign-ups 70% in six months and grew website traffic from ~1,000 to 3,000+ users. Ran cold outreach email campaigns with 67% open rates and improved LinkedIn impressions ~20% month-on-month.

Planned and executed content marketing, driving blog traffic 200% (5K to 15K pageviews) in eight months and producing e-books that increased lead generation by 20%. Managed content distribution, guest posts, SEO-targeted pillar pages, case studies, and video content to boost organic engagement.

Delivered GRE/GMAT/SAT prep courses, assessed student performance, and revised curriculum to improve learning outcomes. Mentored students, provided progress reporting, and supported content development for training programs.

Created content and modeled for commercial campaigns while designing and developing clothing products; ran Facebook ad campaigns that increased event footfall by 40%. Managed product photography, editing, and social content to drive conversions and brand engagement.

Managed end-to-end journal publication workflows for online and print, improving timelines and documenting non-conformities. Coordinated with suppliers, vendors, and internal stakeholders to ensure timely publication and led pilot initiatives to enhance journal performance.

Managed catalog content operations including audits, sourcing, and uploads, leading automation initiatives that increased productivity 3x and authored SOPs for process improvements. Identified and fixed a catalog data bug affecting 1,900 products, earning recognition for root-cause analysis.

Completed a Master of Arts in Communication at M.O.P. Vaishnav College for Women from 2008 to 2010.

Completed a Bachelor of Science in Visual Communication at S.S.S. Jain College for Women from 2005 to 2008.