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Saumya Anand

@saumyaanand

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Product marketing leader driving product adoption, GTM launches, and growth for B2B SaaS.

India

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What I'm looking for

I seek a B2B SaaS role owning product positioning, GTM launches, and PLG programs where I can drive adoption, cross-functional impact, and measurable growth.

I am a product and field marketing leader with six years of experience building GTM strategies, positioning, and product-led growth for B2B SaaS. I focus on translating customer insights into messaging, playbooks, and campaigns that move ARR and adoption.

At Prismforce I led regional roadshows, partner conferences, and a freemium PLG launch that delivered 300+ self-serve sign-ups in 60 days and generated ~1,500 MQLs from events and partners. I also drove expansion into GCC and BPO segments by crafting personas and tailored GTM playbooks.

Previously, I grew organic traffic 73% in 12 months and raised domain authority significantly while managing a 10+ writer team and launching a Product Hunt campaign that ranked #5 Product of the Day and increased sign-ups 35%. I consistently align content, SEO, and PR to boost visibility and lead generation.

I combine hands-on execution (CRO, ABM, onboarding flows, analytics) with strategic planning (positioning, market sizing, analyst relations) to deliver measurable growth and stronger sales-marketing alignment.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Prismforce

Jun 2024 - Present (1 year 5 months)

Led product and field marketing initiatives including GTM for a freemium PLG product that drove 300+ self-serve sign-ups in 60 days and generated ~1,500 MQLs from regional roadshows and partner conferences. Drove GCC and BPO segment expansion and refreshed positioning for three releases to improve sales enablement.

Product Marketing Field Marketing ABM GTM Strategy Event Marketing CRO Customer Advisory Analytics

Content Marketing Manager

DevDynamics

Oct 2022 - May 2024 (1 year 7 months)

Owned content strategy and led a team of 10+ writers to grow organic traffic 73% in 12 months and raise domain rating from 2 to 48; launched a Product Hunt campaign that increased sign-ups 35% and earned #5 Product of the Day. Improved newsletter open rates by 48% and increased lead generation.

ProductHunt Content Strategy SEO Team Leadership Product Launch Product Hunt Email Marketing Analytics

Technical Content Writer

SelectHub

Apr 2021 - Oct 2022 (1 year 6 months)

Wrote and managed content across four software categories (CRM, CX, Fundraising, CPQ), ranking five long-form articles on page one of Google and increasing CRM category organic traffic by 17%. Produced high-visibility articles that reached 20k+ viewers over a year.

Technical Writing SEO Content Strategy Category Management Keyword Research

Sub-editor

The Lucknow Tribune

Dec 2017 - May 2019 (1 year 5 months)

Edited reporter copy and managed front page coverage across politics, education, and crime; conducted interviews and developed feature stories to maintain editorial quality and timeliness.

Editing News Writing Interviewing Fact Checking