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@nandhagopalaguhanuse
Product Marketing Manager with 5+ years in B2B SaaS.
I am a Product Marketing Manager with over 5 years of experience in fast-paced B2B SaaS startups. My expertise lies in user growth, feature adoption, and revenue optimization. I have a proven track record of developing and executing go-to-market strategies that drive adoption and revenue growth. My data-driven approach has led to significant improvements in activation rates and customer retention.
At Codevantage Technologies, I successfully increased activation by 60% and reduced churn by 10% through effective lifecycle marketing and A/B testing. I have also driven 60% revenue growth through upsell and cross-sell strategies, showcasing my ability to scale growth and achieve market success. My experience includes launching product features with over 50% user engagement and achieving #3 Product of the Day on Product Hunt, significantly boosting visibility and conversions.
With a strong focus on cross-functional collaboration, I align marketing efforts with product, sales, engineering, and customer success teams to optimize performance. I am passionate about leveraging market research and competitive analysis to inform product strategy and drive user engagement. I am now looking to bring my skills and experience to a new opportunity where I can continue to make a meaningful impact.
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Work history, roles, and key accomplishments
Codevantage Technologies Pvt. Ltd
Feb 2024 - Present (1 year 9 months)
As a Product Marketing Manager, I specialize in user growth and revenue optimization for B2B SaaS products. I have developed and executed go-to-market strategies, driving significant adoption and revenue growth. My data-driven approach has led to increased activation rates and reduced churn, while I have successfully scaled marketing efforts to boost organic traffic and user engagement.
Cartrabbit Technologies Pvt. Ltd
Jan 2022 - Jan 2024 (2 years)
In my role as a Growth Marketer, I increased user signups significantly through SEO and data-driven marketing strategies. I successfully boosted organic traffic and developed high-converting landing pages, enhancing lead generation and user engagement for our B2B SaaS product.
The Brand Brakket
Jan 2020 - Jan 2022 (2 years)
As a Digital Marketing Specialist, I optimized on-page SEO for various brands, significantly increasing organic traffic and sales. I managed performance marketing campaigns and social media strategies, leading to improved online presence and customer engagement.
Degrees, certifications, and relevant coursework
Bachelor of Engineering, Engineering
2014 - 2018
Completed a Bachelor of Engineering, focusing on engineering principles and practices. Developed skills in problem-solving, critical thinking, and technical knowledge applicable to various engineering fields.
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