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Disha Mukherjee

@dishamukherjee

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Results-driven Senior Product Marketing Manager with B2B SaaS expertise.

India

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What I'm looking for

I am looking for a position where I can build a lasting impact in the B2B tech space by driving innovation in product marketing, shaping industry narratives, and mentoring future marketers.

I am a results-driven Principal Product Marketing Manager with over 9 years of experience in B2B SaaS and enterprise software environments. My expertise lies in product marketing operations, competitive intelligence, and AI-driven customer insights, which support go-to-market strategies and product launches. I am adept at project management and workflow optimization, helping organizations improve their competitive positioning and expand their customer base.

Currently, I lead program management for key product marketing initiatives at UnitedLayer India. I ensure efficient workflows and alignment with business goals through cross-functional collaboration and proactive project management. My role involves conducting in-depth market research and competitive analysis, creating competitive intelligence playbooks, and collaborating with various teams to ensure effective go-to-market execution.

Throughout my career, I have developed sales enablement materials and optimized GTM strategies for new cloud-based SaaS solutions. I leverage AI tools to monitor market trends and competitor strategies, ensuring timely messaging updates. My passion for crafting marketing operations frameworks and utilizing technology trends analysis has consistently driven pipeline growth and influenced key metrics.

Experience

Work history, roles, and key accomplishments

Current

Content Strategist

Current

UnitedLayer India

Oct 2021 - Present (3 years 7 months)

Led program management for key product marketing initiatives, ensuring efficient workflows and alignment with business goals. Conducted market research and competitive analysis using AI-powered technology, creating actionable insights for go-to-market planning.

Project Management Market Research Competitive Analysis Asana SEMrush AlphaSense Data Management Content Strategy Cross Functional Collaboration Product Marketing

Content Specialist

Impelsys Pvt Ltd

Sep 2019 - Oct 2020 (1 year 1 month)

Conducted market research and competitive analysis, developing sales enablement materials and optimizing GTM strategies for new cloud-based SaaS solutions, enhancing sales team effectiveness.

Market Research Competitive Analysis Sales Enablement GTM Strategies B2B Marketing Cloud Based Solutions Content Development Project Management Communication Skills

Content Developer

Infrrd.AI

May 2018 - Apr 2019 (11 months)

Managed end-to-end marketing campaigns and SEO strategies, increasing organic traffic by 35%. Conducted competitor benchmarking and delivered intelligence reports to support product marketing.

SEO Strategies Data Analytics Content Management Market Research Campaign Management Competitive Benchmarking Content Editing Project Management Communication Skills

Jr. SEO Copywriter

METRICFOX

May 2016 - Mar 2018 (1 year 10 months)

Developed a comprehensive social media strategy and managed a content calendar that increased website traffic by 35%. Created SEO-aligned content, enhancing brand awareness.

SEO Social Media Strategy Content Creation Analytics Brand Awareness Google Analytics Canva Visme

Sr. Content Developer

Foreseegame

May 2013 - Apr 2016 (2 years 11 months)

Directed website content management and customer engagement, producing weekly blogs that led to consistent audience growth. Analyzed engagement data to optimize content strategies.

Content Management Data Analysis Campaign Strategy Marketing Analytics Communication Skills Project Management Team Collaboration

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Vishakhapatnam

Post Graduate Certificate, Digital and Social Media Marketing

2023 - 2024

Pursuing a Post Graduate Certificate in Digital and Social Media Marketing, focusing on advanced marketing strategies and digital engagement techniques.

NSHM School of Media and Communications

Bachelor's in Media Science, Media Science

2010 - 2013

Completed a Bachelor's in Media Science with a focus on Advertising and Public Relations, gaining foundational knowledge in media strategies and communication.