Anushha User
@anushhauser
Product Marketing Manager driving B2B GTM growth through enterprise campaigns.
IndiaWhat I'm looking for
I’m a Product Marketing Manager with 6 years of experience, including 4+ years in B2B SaaS. I drive end-to-end GTM strategies across EMEA, AMER, and APAC, translating technical complexity into enterprise pipeline growth.
At G2 Risk Solutions, I lead go-to-market strategy and execution for 5 product lines, delivering 15% YOY growth across the portfolio. I also ran a 3-month cross-sell campaign for 120 enterprise accounts, driving marketing pipeline ACV by 15% ($3.3M to $3.8M) and earning a “Best Performer in Marketing” R&R Award.
I’ve strengthened positioning and messaging across product and client-facing assets, contributing to a 15% sales win-rate increase in six months. I build sales enablement at scale (120+ assets), drive demand with category-specific content (identity verification/iGaming trends), and run lifecycle migrations that improved retention by 14% and CSAT by 28%.
Previously, I led GTM and campaign execution for a category launch at TestMu AI, achieving 36% growth in pipeline while managing a team of 12 SMEs and creating 200+ localized assets. Earlier roles included restructuring 100+ technical articles at Sprinklr to reduce L1 support tickets by 18%, scaling top-of-funnel engagement and SEO output at BYJU’S, and supporting NASSCOM’s “AI for Good” event with multi-channel campaigns that drove 700+ net-new B2B startup registrations.
Experience
Work history, roles, and key accomplishments
Product Marketing Manager
G2 Risk Solutions
May 2024 - Present (2 years 2 months)
Led go-to-market strategy and execution for 5 product lines, achieving 15% YOY portfolio growth. Managed cross-sell campaigns, sales enablement content, and positioning/messaging updates to improve sales win-rate and drive pipeline growth.
Content Marketing Manager
TestMu AI
Jul 2022 - May 2023 (10 months)
Owned GTM strategy and campaign execution for the 'Digital Experience Testing' category launch, driving 36% pipeline growth. Managed a team of external global SMEs to produce localized assets supporting closed-won deals.
Partnered with Product and Analyst teams to restructure 100+ technical articles, reducing L1 support tickets by 18% in four months. Defined ICPs, launched up-sell and cross-sell lifecycle campaigns, and increased marketing pipeline by 12%.
Creative Content Writer
BYJU'S
Sep 2019 - Mar 2021 (1 year 6 months)
Co-led digital campaigns across video, social, and HubSpot email to increase top-of-funnel engagement by 22%. Produced a large SEO blog program for Osmo that generated 1,500+ new leads in three months.
Brand Manager
Zamstars
Nov 2018 - Aug 2019 (9 months)
Developed and executed GTM and campaign strategy for NASSCOM's 'AI for Good' event. Drove 700+ net-new B2B startup registrations through a multi-channel campaign over three months.
Education
Degrees, certifications, and relevant coursework
10k Designers
Product Design Certification, Product Design (UI/UX)
2023 - 2024
Activities and societies: Included 2 internships as part of the intensive program.
Completed a 9-month Product Design Certification program focused on UI/UX principles and user-centric product development, including 2 internships.
JSSATE (VTU)
Bachelor of Engineering (B.E.), Engineering
2014 - 2018
Earned a Bachelor of Engineering (B.E.) degree through JSSATE, affiliated with VTU, from 2014 to 2018.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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