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Pedro Padis

@pedropadis

Marketing Manager at Padis Advogados; introduced client intelligence metrics and reporting to support retention and prevent churn.

Brazil
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At Padis Advogados, I lead institutional positioning, brand development, corporate communications, and digital marketing during an organizational restructuring. I introduced client intelligence metrics and portfolio reporting to support retention and help prevent churn.

Previously, at BR-ME NEGÓCIOS, I managed online and offline sales and the digital ecosystem, helping generate R$ 2.5 million in first-year revenue and double the customer base in 12 months. Across my work in marketing, sales, e-commerce, and general management, I’ve delivered growth through omnichannel operations, customer experience, and commercial strategy.

Experience

Work history, roles, and key accomplishments

BN

Head de Marketing & Vendas

BR-ME NEGÓCIOS

May 2023 - Feb 2025 (1 year 9 months)

Managed online and offline sales strategies and the entire digital ecosystem, implementing AI tools to enhance customer service. Directed pricing strategies, channel profitability, and performance marketing.

DR

Consultor de Estratégia / Líder de E-Commerce

DRIVEN.CX

Oct 2020 - Jun 2022 (1 year 8 months)

Managed end-to-end e-commerce operation for Páscoa Lacta (Mondelez), overseeing site UX, promotional calendar, and marketing assets. Coordinated with Mondelez teams on supply, logistics, P&L, and customer service.

WS

Sócio Administrador

WINE SOCIETY

Jan 2010 - May 2013 (3 years 4 months)

Led B2B commercial strategy, digital sales, pricing, and negotiations with international suppliers and corporate accounts. Achieved profitability and self-sustainability without additional investments.

GD

Gerente de Grupo Mercearia / Gerente de Categoria

GRUPO CARREFOUR - DIA %

Feb 2005 - Jan 2010 (4 years 11 months)

Managed categories including frozen, refrigerated, and personal care, developed private labels, and negotiated joint business plans with major multinationals.

NESTLÉ logoNE

Trainee

Mar 2004 - Jan 2005 (10 months)

Participated in an executive management development program.

Education

Degrees, certifications, and relevant coursework

EB

E-commerce Brasil

MBA, E-commerce

2023 - 2023

MBA in E-commerce & Live Commerce from E-commerce Brasil in 2023.

PU

PUC/SP

Certificação, ESG

2023 - 2023

Certification in ESG and the Social Impact of Corporate Practices from PUC/SP in 2023.

Kellogg School of Management | Northwestern University logoKU

Kellogg School of Management | Northwestern University

Certification, Digital Marketing

2018 - 2018

Certification in Digital Marketing Strategies: Data, Automation, AI & Analytics from Kellogg School of Management, Northwestern University in 2018.

GP

Grupo Promodès

Certification, Brand Management

2008 - 2008

Certification in Management and Development of Private Brands from Grupo Promodès in 2008.

Fundação Getulio Vargas (FGV) logoFF

Fundação Getulio Vargas (FGV)

MBA Executivo, Administration

2005 - 2005

Executive MBA in Administration with emphasis in Marketing from Fundação Getulio Vargas in 2005.

Fundação Getulio Vargas (FGV) logoFF

Fundação Getulio Vargas (FGV)

Bacharelado, Administração de Empresas

2003 - 2003

Bachelor's degree in Business Administration from Fundação Getulio Vargas in 2003.

Tech stack

Software and tools used professionally

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