Bernardo Martins
@bernardomartins
Senior digital and growth executive driving revenue and transformation.
BrazilWhat I'm looking for
I am a senior digital, marketing, growth and business transformation executive with over 15 years leading large-scale digital, e-commerce and growth initiatives across multinational and Brazilian companies. I combine full P&L ownership, turnaround execution and hands-on delivery across marketing, data, technology and AI-driven operations to accelerate revenue and scale digital business models.
I have built and scaled digital business units, launched D2C platforms, and led major digital transformation programs that increased e-commerce share, delivered double-digit growth and established data-driven operating models. I work closely with CEOs, Boards and global leadership teams to design and execute omnichannel, CRM, performance marketing and AI-first strategies that produce measurable business outcomes.
Experience
Work history, roles, and key accomplishments
Executive Director, Digital
Vizcaya Beauty Group
Mar 2024 - Dec 2025 (1 year 9 months)
Founded and scaled the Digital Business Unit, increasing e‑commerce share of total business by 5 percentage points in 18 months and driving 20%+ B2C digital sales growth and 30%+ B2B growth on marketplaces.
LBDirector of E-commerce
L'Oréal Brasil
Aug 2018 - Mar 2024 (5 years 7 months)
Led national e‑commerce and digital transformation initiatives, achieving 15%+ B2B e‑commerce growth, launching a record‑setting Kérastase D2C platform and centralizing consumer data to enable advanced analytics.
Chief Data Officer
L'Oréal Brasil
Aug 2018 - Jun 2022 (3 years 10 months)
Built data and analytics foundations that scaled luxury digital commerce ~10x and launched a social commerce model representing ~40% of D2C revenue for multiple luxury brands.
NUOwned GTM, performance marketing, CRM and partnerships, growing global operations 30%+ and acquiring over 1 million customers while expanding into 50+ countries.
Digital Business & Innovation Coord.
Oi
Feb 2011 - Apr 2015 (4 years 2 months)
Coordinated digital business and innovation initiatives for Brazil's telecom carrier, driving digital product development and go‑to‑market activities.
Senior E‑commerce Analyst
Petróleo Ipiranga
Jun 2009 - Feb 2011 (1 year 8 months)
Managed e‑commerce and digital marketing activities, supporting online sales growth and digital channel optimization for the fuel and convenience retail business.
Education
Degrees, certifications, and relevant coursework
REReforge
Specialization, Growth Hacking
2020 - 2021
Completed the Growth Hacking Specialization focusing on advanced growth frameworks and experimentation.
IBIBMEC
Master of Business Administration, Business Management
2011 - 2013
MBA in Business Management with coursework in strategy, finance, and leadership for business transformation.
PJPontifícia Universidade Católica do Rio de Janeiro
Bachelor of Arts, Marketing
2003 - 2007
Bachelor's degree in Marketing with studies in advertising, consumer behavior, and brand management.
UFUniversidade Federal Fluminense
Bachelor of Business Administration, Business Administration
2000 - 2002
Bachelor’s degree in Business Administration covering core business disciplines and management fundamentals.
Availability
Location
BrazilAuthorized to work in
Job categories
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