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Alexandre Caraccio

@alexandrecaraccio

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Sales & Marketing Manager at GRUPO ALMAPY, managing e-commerce, digital marketing, and commercial teams.

Brazil

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At GRUPO ALMAPY, I manage 360-degree marketing, B2C e-commerce, backoffice, and customer service. I also structured and lead the commercial team, including inside sales and external sales representatives.

At AQUÁRIO, I managed marketing across e-commerce, trade marketing, market intelligence, branding, and go-to-market. I increased e-commerce sales by 20% and contributed to approximately R$ 15 million in annual revenue growth through product launches, positioning, and portfolio improvements.

At GRUPO UNIVERSAL AUTOMOTIVE SYSTEMS, I led Marketing, E-commerce, Training, Trade Marketing, SAC, Backoffice, and Internal Sales. Restructuring Marketing and SAC enabled three-digit EBITDA growth and the company’s best revenue in history; e-commerce revenue also increased by 30%.

Earlier, I worked across product, marketing, sales, and strategy at companies including BRW SPORTS, BRUDDEN EQUIPAMENTOS, ACER TECNOLOGIA, POSITIVO INFORMÁTICA, MOTOROLA, SAMSUNG, WHIRLPOOL, and SHELL DO BRASIL. My work included launching products and sales channels, managing product P&L and pricing, and developing trade marketing and go-to-market plans.

Experience

Work history, roles, and key accomplishments

Current

Sales & Marketing Manager

Current

Grupo Almapy

Nov 2024 - Present (1 year 11 months)

Responsible for 360-degree marketing, e-commerce, backoffice, and customer service. Structured and led the commercial team, developed digital marketing strategies, and managed e-commerce and marketplace operations.

Digital Marketing Ecommerce Marketplace Team Leadership Customer Service Facebook Instagram YouTube LinkedIn

Marketing Manager

Aquário

Mar 2022 - Aug 2024 (2 years 5 months)

Led 360 marketing, e-commerce, trade marketing, market intelligence, branding, and go-to-market. Increased e-commerce sales by 20% and annual revenue by approximately R$ 15 million.

Marketing Strategy Ecommerce Trade Marketing Market Intelligence Branding Go To Market CRM Big Data SEO SEM CAC ROAS ROI Agile E Learning

Head of Marketing & Sales Support

Grupo Universal Automotive Systems

Jan 2020 - Mar 2022 (2 years 2 months)

Led marketing, e-commerce, training, trade marketing, SAC, backoffice, and internal sales. Restructured areas to achieve three-digit EBITDA growth and increased e-commerce revenue by 30%.

Marketing Management Ecommerce Trade Marketing Sales Management Training SAC Back Office KPIs Budget Management

Marketing, Sales and Strategy

BRW Sports

Aug 2015 - Dec 2019 (4 years 4 months)

Managed marketing, CRM, product, branding, sales, events, and market research. Implemented new sales channels and CRM strategy, bringing additional revenue of R$ 6 million.

Marketing CRM Product Management Branding Sales Events Market Research Digital Marketing Facebook Instagram YouTube LinkedIn SEO SEM CAC ROAS ROI

Head of Marketing & Strategy

Brudden Equipamentos

Apr 2012 - Aug 2015 (3 years 4 months)

Responsible for marketing, trade marketing, communication, CRM, and customer service. Achieved annual savings of R$ 300 thousand and created a new telesales channel with additional annual revenue of R$ 2 million.

Marketing Trade Marketing Communication Skills CRM Customer Service Branding Budget Management KPIs Telesales

Business and Products Senior Manager

Acer Tecnologia

Nov 2010 - Feb 2012 (1 year 3 months)

Managed pricing policy and product P&L, structured the product area, and achieved an unprecedented break-even in the Brazil operation, reaching third position in sales.

Pricing Product Management P&L Market Research Competitive Analysis Sales Forecasting

Marketing Planning Manager

Positivo Informática

Oct 2008 - Oct 2010 (2 years)

Led marketing planning, products, partnerships, and market planning. Controlled a budget of R$ 10 million/year and managed product portfolio and market planning.

Marketing Planning Product Management Partnerships Budget Management Sell In Sell Out Retail

Marketing Manager

Motorola

Jun 2006 - Sep 2008 (2 years 3 months)

Managed marketing and communication actions for consumer, representatives, and distributors. Led the startup of the retail sales channel, generating R$ 30 million in revenue and 300 points of sale.

Marketing Communication Skills Trade Marketing Product Strategy Retail Sales Channel Training

Product Marketing Manager & Training

Samsung

May 2005 - Jun 2006 (1 year 1 month)

Responsible for marketing, communication, product, trade marketing, branding, go-to-market, and pricing. Led the startup of home appliances in Brazil, launching the brand in 5 categories with revenue of R$ 25 million/year.

Marketing Product Management Trade Marketing Branding Go To Market Pricing Retail Distribution

Global Product Strategy Manager

Whirlpool

Nov 1998 - Jun 2005 (6 years 7 months)

Managed category and product strategy, handling P&L, marketing plan, pricing, product roadmap, branding, trade marketing, communication, and market research. Led renewal of washing machine line, increasing market share by 3pp.