At Complēre, I own the marketing function as the sole marketer, from market diagnosis and positioning through hands-on campaign execution. I led a brand repositioning, rebuilt the landing page with a design and UX agency, and helped grow the audience by 25%.
At Americanas S.A., I built the Americanas Mercado vertical as a new business, owning its strategy and execution across teams and delivering 16% sales growth. I also launched the brand and integrated it into Big Brother Brasil, then ran the seasonal campaign calendar across media, influencer, PR, and partnerships.
Earlier, I built the webinar acquisition program at Startup CPG, contributing to a 27% increase in qualified leads and partnerships that generated US$500K in new revenue. I also founded Zoé Minishop, a DTC consumer brand on Shopify, and have worked across brand, growth, and product marketing throughout my career.

