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Bruna Stutz

@brunastutz

Senior Growth Marketing Manager at Complēre, building its marketing function end to end after growing Americanas Mercado sales 16%.

Brazil

Message

At Complēre, I own the marketing function as the sole marketer, from market diagnosis and positioning through hands-on campaign execution. I led a brand repositioning, rebuilt the landing page with a design and UX agency, and helped grow the audience by 25%.

At Americanas S.A., I built the Americanas Mercado vertical as a new business, owning its strategy and execution across teams and delivering 16% sales growth. I also launched the brand and integrated it into Big Brother Brasil, then ran the seasonal campaign calendar across media, influencer, PR, and partnerships.

Earlier, I built the webinar acquisition program at Startup CPG, contributing to a 27% increase in qualified leads and partnerships that generated US$500K in new revenue. I also founded Zoé Minishop, a DTC consumer brand on Shopify, and have worked across brand, growth, and product marketing throughout my career.

Experience

Work history, roles, and key accomplishments

Current

Senior Growth Marketing Manager

Current

Complēre

May 2026 - Present (4 months)

Owns the marketing function end to end as the only marketer, including brand repositioning, paid media, and agency management. Achieved 25% audience growth and increased trial volume.

Marketing Strategy Brand Positioning Paid Media Google Ads LinkedIn Ads Meta Ads GA4 Google Search Console Figma A B Testing Competitive Analysis KPI Dashboards

Demand Generation & Partnerships Manager

Startup CPG

Jul 2024 - May 2026 (1 year 10 months)

Owned webinar and event programs, partner co-marketing, and email channel, generating US$500K in new revenue and increasing qualified leads by 27%.

Demand Generation Webinars Partnerships HubSpot Email Marketing Community Management Lead Generation B2B Marketing

E-commerce Manager, Commercial & Marketing

Americanas S.A.

Sep 2022 - Jul 2023 (10 months)

Owned the Americanas Mercado vertical end to end, including P&L, marketing budget, and team leadership. Led brand integration into Big Brother Brasil and ran seasonal campaigns, achieving 16% sales growth.

Ecommerce P&L management Marketing Strategy Media Planning Influencer Marketing PR Partnerships Team Leadership Google Ads Meta Ads TikTokAds LinkedIn Ads Retail Media

Growth Marketing & Strategic Planning Coordinator

Americanas S.A.

Sep 2021 - Sep 2022 (1 year)

Built annual growth roadmap and promotional planning, led a team of 7, and directed acquisition and retention programs using cohort analysis and incrementality testing.

Growth Marketing Strategic Planning Cohort Analysis Attribution Incremental Testing Team Leadership

Senior Marketing Analyst

B2W Digital (Shoptime)

Feb 2020 - Sep 2021 (1 year 7 months)

Planned and ran Shoptime brand and seasonal campaigns, prioritizing by ROI, CAC, and LTV, and reallocating 11% of investment to top performers. Reactivation programs lifted repurchase rate by 7%+.

Marketing Analytics Campaign Management ROI Analysis CAC LTV Reactivation

Trainee (Product Owner)

B2W Digital (Shoptime)

Feb 2019 - Feb 2020 (1 year)

Product Owner for the modernization of Shoptime TV, aligning marketing, commercial, design, and technology. Promoted to senior marketing seat within twelve months.

Product Ownership Cross Functional Collaboration TV Modernization Marketing Alignment