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Daiana Tholl Bonissoni

@daianathollbonissoni

Marketing executive at EMBRAED EMPREENDIMENTOS who grew qualified lead acquisition by 30% and cut unqualified leads by 50%.

Brazil

Message

At EMBRAED EMPREENDIMENTOS, I restructured the Salesforce sales funnel and lead prospecting process for luxury real estate. New acquisition campaigns grew leads by 30% and reduced unqualified leads by 50%.

At MULTILOG, I helped implement Salesforce lead management, including a Marketing module to track lead sources and KPIs. I also developed paid traffic strategies that grew monthly leads from 100 to 300.

At Oxford, I managed e-commerce, marketplaces across 18+ channels, and owned stores. E-commerce and marketplace sales exceeded targets by 150%, and I developed a personalized product-combination strategy for the online store.

At HAVAN, I directed marketing campaigns and events, managed an annual budget of approximately R$80–100 million, and led a team of about 40 direct reports. I also developed the company’s social media promotions strategy and managed incentive-law projects averaging R$10–15 million annually.

Experience

Work history, roles, and key accomplishments

Gerente de Marketing Estratégico e Inteligência de Mercado

Embraed Empreendimentos

Nov 2024 - Dec 2025 (1 year 1 month)

Led strategic marketing and market intelligence for a luxury construction company, reporting directly to the CEO and managing partner agencies. Restructured the Salesforce sales funnel, increasing leads by 30% and reducing disqualified leads by 50%.

Marketing Strategy Branding Salesforce Lead Generation Market Intelligence Event Planning Budget Management

Gerente de Marketing

Multilog

Aug 2022 - Oct 2024 (2 years 2 months)

Developed strategic marketing and communication plans for a national logistics company, managing teams and partner agencies. Implemented Salesforce for lead management and increased lead generation from 100 to 300 per month.

Marketing Strategy Salesforce Lead Generation Team Leadership Budget Management SEO Inbound Marketing Social Media Paid Traffic

Consultora de Marketing

Évora

Dec 2019 - Dec 2023 (4 years)

Provided marketing consulting for various clients, leading marketing, e-commerce, and marketplace strategies. Managed rebranding and positioning projects, including for 4Bus and Barba de Respeito.

Marketing Strategy Branding Ecommerce Marketplace Digital Marketing Performance Social Media Inbound SEO Email Marketing

Gerente de Marketing

Oxford

Sep 2020 - Nov 2021 (1 year 2 months)

Managed marketing for a leading porcelain and ceramic group, overseeing e-commerce, marketplaces, and own stores. Exceeded e-commerce and marketplace sales targets by 150% during the pandemic.

Marketing Strategy Ecommerce Marketplace CRM SEO Advertising Brand Management Team Leadership Budget Management

Gerente de Marketing

Altenburg

Jul 2018 - Oct 2019 (1 year 3 months)

Directed branding strategies and seasonal product launches for a textile company with over 100 years of tradition. Increased digital presence and sales by approximately 15%.

Marketing Strategy Branding Social Media Event Planning Merchandising Budget Management

Gerente de Marketing

Havan

Jan 2006 - Jun 2018 (12 years 5 months)

Managed all marketing areas for a national department store chain with over 190 stores, including planning, creative, media, events, and visual communication. Oversaw an annual budget of approximately R$80-100 million.

Marketing Strategy Branding Advertising Media Planning Event Management Budget Management Team Leadership Data Analysis Social Media

Education

Degrees, certifications, and relevant coursework

ESIC Business & Marketing School

MBA, Marketing

2013 - 2014

MBA in Marketing and Business Management from ESIC Business & Marketing School, completed between 2013 and 2014.

Fundação Dom Cabral

Especialização, Business Administration

2012 - 2012

Specialization in Executive Development Program (PDD) from Fundação Dom Cabral in 2012.

ESIC Business & Marketing School

MBA Executivo, Business Management

2009 - 2011

Executive MBA in Business Management from ESIC Business & Marketing School, completed between 2009 and 2011.

Holmes Institute

Especialização, Business Marketing

2008 - 2008

Specialization in Business Marketing from Holmes Institute in Gold Coast, Queensland, Australia, in 2008.

Universidade do Vale do Itajaí

Bacharel, Social Communication

2000 - 2004

Bachelor's degree in Social Communication with a focus on Advertising and Propaganda from Universidade do Vale do Itajaí, completed between 2000 and 2004.