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Carlos Alves Moore

@carlosalvesmoore

Performance marketing leader at SOCIAL SA, where I grew area revenue 4X by automating processes without growing headcount.

Brazil

Message

At SOCIAL SA, I lead performance marketing for a full e-commerce operation, connecting paid media, SEO, CRM, UX, and content to support client growth. I increased area revenue 4X by automating processes without growing headcount, and helped raise sales for managed clients by 30% in six months through Ads strategies associated with CRM.

Previously, at INFRACOMMERCE, I developed account-based marketing and paid media strategies that reduced the Paid Media budget by 75% without reducing SQLs. Across roles at LOGROCK, FRIDAY, FAN4ME, and other companies, I’ve worked on B2B SaaS growth, app go-to-market, e-commerce marketplaces, and marketing operations.

Experience

Work history, roles, and key accomplishments

Current

Head of Performance Marketing and Digital VM

Current

Social SA

Jul 2024 - Present (2 years 2 months)

Lead a multidisciplinary team in all performance marketing areas, managing online stores for local and worldwide brands. Increased area revenue 4X by automating processes and increased sales for managed clients by 30% in 6 months.

Performance Marketing Paid Media SEO CRM Loyalty UX Design CRO Social Selling Content Creation Marketing Automation AI Tools

Current

Startup Mentor

Current

IBMEC HUBS

Jun 2020 - Present (6 years 3 months)

Mentor for students at Business School.

Head de Growth-Marketing

Infracommerce

Jun 2023 - Jun 2024 (1 year)

Developed and executed an Account Based Marketing plan to acquire new corporate clients. Reduced Paid Media budget by 75% without reducing SQLs by focusing on BoFu, and hit a company record on Sales Pipeline.

ABM Paid Media Remarketing Retargeting SEO Lead Scoring Content Marketing Event Planning Brand Awareness Investor Communications

Growth Marketing Director

Logrock

Jun 2022 - Jan 2023 (7 months)

Led marketing operations, strategic partnerships, and B2B SaaS growth. Optimized conversion rate from 9% to 22% through ABM and sales campaigns.

Inbound Marketing Outbound Marketing PR Online Advertising Retargeting SEO Email Marketing Events ABM Sales Enablement Lead Generation

Co-Founder and Investor

Fan4me

May 2020 - Dec 2022 (2 years 7 months)

Founded and managed an artistic content marketplace, negotiating partnerships and leading platform development. Launched the business from scratch in 10 months.

Business Models Platform Development Operations Partnerships Fundraising Marketing Team Leadership

Mobile App Marketing Head

Friday

May 2021 - Jun 2022 (1 year 1 month)

Oversaw branding, acquisition, full marketing mix, and app development. Launched new branding strategy and led full product Go-To-Market rollout in 7 months.

Branding User Acquisition Performance Media ASO Customer Experience (CX) Optimization A B Testing Product Management UI UX Influencer Marketing Paid Media

CMO as a Service

Winx Universe

May 2021 - Oct 2021 (5 months)

Set up the marketing ecosystem and key operational tools for an HR Startup.

Head of Marketing

Claranet

May 2018 - May 2020 (2 years)

Led Go-To-Market plan and execution, including inbound and outbound marketing, sales enablement, and partnerships. Increased total marketing ROI by 10 times in one year.

Demand Generation Customer Journey Mapping Sales Collateral Salesforce Partnership Management GCP AWS Azure Budget Optimization

Freelancer Content Director

Freelance

Jul 2017 - May 2018 (10 months)

Corporate events concept, content production, and vendor management for clients such as O Boticário, Itaú, CArdSystem, and RaiaDrogasil.

Content Production Vendor Management Event Planning

Brand Manager

Cisco

Jul 2016 - Jun 2017 (11 months)

Managed omnichannel campaigns ensuring brand consistency through local content creation and performance marketing. Raised brand reputation score by 40% in 6 months.

Multichannel Campaign Management Brand Management Social Media Email Marketing Content Creation ABM CRO A B Testing Paid Media

eCommerce Product Manager

Netshoes

Sep 2015 - May 2016 (8 months)

Led a 78-member eCommerce operational team, managing product publishing, content, and marketplace implementation. Decreased unavailable products by 80%.

Ecommerce Product Management Marketplace UI UX Photography Copywriting SEO Cross functional Teams B2B Clients

Teacher

Internet Innovation School

Apr 2014 - Dec 2015 (1 year 8 months)

Taught Social Media, Digital Marketing, and eCommerce Management.

Social Media Digital Marketing Ecommerce

eCommerce Marketing Manager

Infracommerce

Jan 2014 - Aug 2015 (1 year 7 months)

Led a 28-person team in performance marketing, online store development, and B2B client acquisition. Made Ray-Ban eCommerce become the 2nd biggest globally.

Performance Marketing Paid Media Email Marketing SEO Affiliate Marketplace BIツール Retargeting UI UX B2B Marketing

Digital Marketing Manager

Gep

Jan 2010 - Dec 2013 (3 years 11 months)

Led a 6-person area, managing on and offline campaigns, branding, content, social media, and web development. Oversaw performance media and A/B testing to optimize campaigns and ROI.

Digital Marketing Branding Content Marketing Social Media Web Development Performance Media Email Marketing Paid Media A B Testing

Web Content Writer

Petiscos

Jan 2010 - Jan 2013 (3 years)

Wrote web content for streetwear and men's fashion.

Content Writing Fashion

Account Manager

Web Traffic

Jul 2009 - Dec 2009 (5 months)

Managed a media operations team of 12 professionals for online campaigns including Paid Search, Display Ads, and Email Marketing. Responsible for account management and client success.

Paid Search Display Advertising Email Marketing A B Testing Account Management Client Success Relationship Building

Brand Comm Coordinator

Nike

Aug 2007 - Jun 2009 (1 year 10 months)

Developed marketing strategy, managed campaigns, content creation, social media, and brand messaging for Nike brands. Executed on and offline ads campaigns through SEO, SEM, social media, email, and guerrilla.

Marketing Strategy Campaign Management Content Creation Social Media Brand Messaging SEO SEM Email Marketing Guerrilla Marketing

eCommerce Specialist

Hi-Tech Bikes

Jan 2006 - Jun 2007 (1 year 5 months)

Led eCommerce implementation, including platform evaluation, UX, online store design, and SEO. Managed daily eCommerce operations and product publishing.