Pedro Duarte

• Recovered Amazon Ads ROAS from 3x to over 10x in two weeks by challenging the agency's assumptions and rebuilding the ROI model myself.
• Delivered double-digit YoY e-commerce revenue growth while cutting total media investment by double digits, across 4 brands and 5,000+ SKUs in 6 marketplaces.
• Built and launched the go-to-market plan for TikTok Shop in LATAM from zero — negotiated launch ter

• Founded and run a small digital marketing agency for healthcare professionals — client acquisition, delivery and billing with no backup team.
• Built websites, Google Ads campaigns and social content for physicians, operating within Brazil's regulated medical-advertising framework (CFM) — held concurrently with every full-time role above for the past 10 years.

• Owned a US$36M annual LATAM media budget, driving full-funnel subscriber acquisition across Google, Meta, TikTok, Amazon and programmatic.
• Grew the subscriber base by 1M+ new users in under 24 months across 10+ LATAM markets.
• Led go-to-market execution for major sports tentpoles (EPL Mexico, Copa Libertadores, Copa Sudamericana), coordinating content, BI and creative teams around live calend

• Go-to-Market & Acquisition: Designed the go-to-market strategy for Storytel in LATAM, delivering a +24.5% YoY subscriber growth through integrated paid media, SEO, CRM, and conversion rate optimization (CRO).
• Retention & CRM Automation: Implemented advanced CRM automation and behavioral segmentation models (Braze) to increase trial-to-paid conversion rates and user lifetime value (LTV).
• Funn

Head of Sales of ROI Hunter (Facebook Marketing Partner) in Brazil

• Evangelization of direct advertisers and agencies regarding the need for having a platform to automate and optimize performance campaigns on Facebook.
• Identification, contacting, product demonstrations, following-ups, negotiating, and deals closing.
• Sales forecasting and pipeline management.
• More than 48 deals closed over

Sociomantic from dunnhumby - Programmatic media advertising platform

• New business development with direct advertisers and agencies.
• Sales Forecasting and pipeline management.
• Regional mobile expert.
• Exceeded all quarterly sales targets.

• Customer relationship and account management of programmatic media (RTB) advertisers.
• Planning, optimization, analysis, up-selling, cross-selling and post-buying of programmatic media campaigns for the full funnel, including FBX.
• Maintenance of an active pipeline of forecasted sales to meet quota objectives, achieving 27% of increase in revenue YoY.
• Experience with Retargeting and CRM cam

• Consulting in online advertising for performance and branding objectives, supporting Google's large customers from the Media & Entertainment industry, among others.
• Planning, pitching, implementation, and analysis of branding and performance campaigns.
• Support for customers and agencies in order to enhance KPIs, analyzing, and providing insights to them (Lifetime value, traffic/audience incr

• Supervised the high-performance team.
• Responsible for managing the KPIs of 16 product categories of e-commerce.
• Collaborated in the standardization of operating procedures within the performance area.

• Result and goal-oriented.
• Online Marketing Performance Management: search engines (Google, Bing e Yahoo) and price comparison engines (Buscapé, Shopping UOL, Já Cotei, etc).
• Google Adwords Qualified Individual.
• Daily usage of Web Analytics software.
• Creation of effective and relevant text ads.
• Headed the interaction with the search engine marketing agency (PPC Area).
• Headed the inter

• Performance management of sale channels such as, Google, Bing and Yahoo and comparison price sites such as, Buscapé and Shopping UOL (In-House).
• Responsible for developing, managing and optimizing campaigns on Google Adwords.
• Analysis of KPIs and design of action plans for continuous improvements of results through the PDCA method.
• Establishment, maintenance and enhancement of the daily r

Graduate-level program focused on Data Science, Machine Learning, Deep Learning, and Artificial Intelligence, with a hands-on approach to solving business problems using statistical modeling, Python and R programming, and advanced analytics tools.

A graduate-level program focused on Data Science, Machine Learning, Deep Learning, and Artificial Intelligence, with a hands-on approach to solving business problems using statistical modeling, Python and R programming, and advanced analytics tools.

This course is part of the Organizational Leadership Specialization.

Online course on Introduction to Web Analytics.

Training program in Digital Marketing.

Bachelor's degree in Social Communication with a focus on Advertising and Propaganda.