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Larissa Araújo

@duaaraujo

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Global marketing and strategy executive driving growth, digital transformation and brand reinvention.

Brazil

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What I'm looking for

I seek senior roles leading marketing, digital transformation or e-commerce where I can drive growth, build high-performing teams, and scale omnichannel customer experiences.

I am a results-driven Global Marketing & Strategy Executive with 20+ years leading digital transformation, e-commerce expansion and brand reinvention across LATAM and global markets. I build multicultural teams, launch omnichannel platforms and deliver measurable business growth—recovering market perception and adding R$1M monthly revenue in recent rebranding work.

I combine strategic foresight, CRM/MarTech integration and performance-driven marketing to improve customer LTV, operational efficiency and go-to-market execution. I excel in remote and cross-border settings, cultivating high-performance cultures and forging partnerships that reduce costs, increase NPS and accelerate revenue.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing & Strategy Director

Current

Al-Futtaim

Jan 2018 - Present (8 years 5 months)

Led rebranding and digital transformation for GCA Flavors, recovering market perception and increasing monthly revenue by R$1M while launching scalable B2B and D2C platforms that delivered 13% ROI.

Brand Strategy Digital Transformation E Commerce CRM Martech ROI Optimization Campaign Management Ecommerce

Marketing Consultant Manager

Via Varejo

Jan 2017 - Jan 2018 (1 year)

Built a mobile-services business unit from scratch generating R$6M in year one and negotiated partnerships that reduced operational costs by 15% while achieving NPS >90%.

Business Development Negotiation Mobile P&L management Customer Experience NPS

Marketing & Sales Intelligence Specialist

Hypera

Jan 2015 - Jan 2017 (2 years)

Leveraged Nielsen and IMS data to identify growth opportunities and increased sell-out by 26% through analytics-driven inventory and sales forecasting improvements.

Analytics Nielsen Sales Forecasting Inventory Management Data Driven Revenue Growth

Strategic Planning Manager

GM / Delphi

Jan 2011 - Jan 2015 (4 years)

Implemented Balanced Scorecard initiatives that raised operational efficiency by 20% and developed CRM strategies that boosted customer retention by 11%.

Strategic Planning Balanced Scorecard Customer Retention Performance Management