Julia Sales Campos
@juliasalescampos
Retail media and eCommerce performance marketer driving revenue growth with data-driven full-funnel strategies.
BrazilWhat I'm looking for
I’m a performance-driven Digital Marketing & Growth professional with 5+ years of experience across digital advertising, eCommerce, and retail media. I lead consultative, full-funnel media strategy focused on sales growth and profitability, translating data into practical recommendations.
In retail media roles, I optimize campaigns based on ROAS, ACOS, and TACOS to scale sustainably across platforms like Mercado Livre Ads. I also connect commerce and media through SEO and content strategies that improve conversion on Product Detail Pages (PDPs), while serving as the primary interface with senior stakeholders at enterprise brands.
Previously, I managed large advertiser portfolios and built acquisition strategies across Search, Display, YouTube, and Performance Max, using KPI analysis and A/B testing to improve efficiency and conversion. I’ve also led customer experience initiatives—managing CX indicators like NPS/CSAT and delivering continuous improvements across digital channels.
Experience
Work history, roles, and key accomplishments
Senior Digital Marketing Analyst
AtivGreen
Mar 2026 - Present (3 months)
Led full-funnel retail media campaign strategy to drive sales growth and profitability for brands including Unilever and Diageo. Optimized performance using ROAS, ACOS, and TACOS across Mercado Livre Ads and other platforms while serving as a primary stakeholder interface.
Google Ads Specialist
TTEC
Oct 2025 - Mar 2026 (5 months)
Managed up to 200 advertisers/month with 60+ active accounts simultaneously, building acquisition strategies across Search, Display, YouTube, and Performance Max. Improved campaign efficiency by analyzing ROAS, CPA, CTR, and CPC and running A/B tests on creatives and landing pages.
Meta Ads Specialist
Atento
Nov 2024 - Oct 2025 (11 months)
Provided consultative performance marketing for up to 200 monthly advertisers, designing and optimizing acquisition and scaling campaigns. Increased account ROAS from 2.3x to 5x through funnel restructuring and media optimization, leveraging advanced segmentation and creative testing.
Customer Experience Leader
Concentrix
Oct 2023 - Apr 2024 (6 months)
Led digital operations for CPG brands including NIVEA and Eucerin, managing CX strategy and digital reputation across channels. Monitored customer journey performance and drove continuous improvements to enhance digital experience outcomes.
Customer Experience Leader
Pluris Mídia
Oct 2020 - Oct 2023 (3 years)
Managed a team and CX indicators (NPS, CSAT), implementing retention and loyalty strategies. Optimized the customer journey to improve satisfaction while increasing operational efficiency.
Education
Degrees, certifications, and relevant coursework
Pontifícia Universidade Católica do Rio Grande do Sul (PUC-RS)
Master of Business Administration (MBA), Marketing, Branding & Growth
2025 -
Pursuing an MBA in Marketing, Branding & Growth at PUC-RS starting in 2025.
Estácio
Bachelor's Degree, Marketing
2018 - 2020
Completed a Bachelor's degree in Marketing at Estácio from 2018 to 2020.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Social media
Job categories
Skills
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