Carolina Veloso

I'm an analytical and results-driven Paid Media and SEM expert with over 5 years of experience in retail, Finance, and SaaS industries. I'm experienced in managing budgets from $5M - $20 million / year. I am also a team player focused on challenging the status quo, with a proven record of driving growth through successful marketing campaigns focusing on KPIs such as sales, new customers, LTV, and lead generation. Also worth mentioning is that I'm a functional working-from-home employee, with excellent communication skills and experience working with international teams across different time zones and cultures.

Some recent wins I've had in my work over the past year (2022):

• Increased demand for a B2B business by 34% YoY while cutting costs by 6% YoY through strategic account restructuring, feed management, Microsoft Ads expansion, Performance Max, and successful team coordination and project management.

• Helped a big US retailer scale demand by 19% while improving ROAS by 4.5% YoY post-COVID through account restructuring, PLA restructuring, better budget management across categories, and smart bidding adoption.

• Successfully built processes, trained and documented team processes for a major US retailer, which boosted team efficiency and supported daily operations.