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Daniel Esteves

@danielesteves

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Paid media buyer at Aurum Brasil, generating R$120,000 in revenue in four months with his own ad budget.

Brazil

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At Aurum Brasil, I run Meta Ads and Google Ads for a high-ticket designer furniture brand, using about R$30K a month of my own budget. The brand generated R$120,000 in revenue in its first four months, and I built an in-house WhatsApp CRM with automated follow-ups.

At New Age Media, I grew a nutraceutical e-commerce operation from R$1,500 of my own capital into six stores, with R$1.8M+ in tracked sales and 16,072 orders. I managed R$3M+ in ad spend across Meta, Google, YouTube, and marketplace ads, and built an AI customer support system.

I've also run paid media for e-commerce clients and healthcare and medical education launches, and worked on store execution and performance analysis. I build AI workflows for reporting, creative testing, customer support, and lead follow-up, and read performance through margin and payback as well as ROAS.

Experience

Work history, roles, and key accomplishments

Current

Founder & Head of Growth

Current

Aurum Brasil

Nov 2025 - Present (11 months)

Runs Meta Ads and Google Ads with own budget, feeding a WhatsApp sales pipeline. Launched the brand and generated R$120,000 in revenue in the first four months.

Meta Ads Google Ads WhatsApp CRM AI Workflows Creative Testing Budget allocation

Founder & Head of E-commerce

New Age Media

Nov 2024 - Mar 2026 (1 year 4 months)

Grew a nutraceutical e-commerce operation from R$1,500 into six stores with R$1.8M+ in tracked sales. Managed R$3M+ in ad spend across multiple platforms and built an AI customer support system.

Meta Ads Google Ads YouTube Ads Shopee Ads Mercado Livre Ads AI Customer Support P&L management E Commerce Operations

Paid Media Specialist

P1 Hub – Marketing e Vendas

Aug 2024 - Dec 2024 (4 months)

Ran Meta Ads and Google Ads for launches of advanced surgical training programs aimed at physicians. Built launch structures from lead generation to the sales window and managed budget pacing.

Meta Ads Google Ads Lead Generation Copywriting Budget Management

E-commerce & Paid Media Manager

Tropical Bud

Apr 2024 - Dec 2024 (8 months)

Built and ran a Shopify store including setup, paid media, product pages and conversion optimization. Worked around category advertising restrictions on Meta and Google.

Shopify Meta Ads Google Ads Conversion Rate Optimization

Marketing Analyst

STG Consult

Feb 2024 - Jun 2024 (4 months)

Handled campaign planning, monitoring and optimization, and e-commerce data analysis. Turned scattered channel data into a single reporting view for the team.

GA4 Shopify Nuvemshop Data Analysis Campaign Optimization

Paid Media Manager

Agência ECOM

Feb 2023 - Oct 2023 (8 months)

Planned, launched and optimized Meta Ads and Google Ads for e-commerce clients. Tracked key metrics and connected campaigns to stores with various tools.

Meta Ads Google Ads Shopify Nuvemshop GA4 ManyChat Creative Testing