Deborah Startari

Led strategies across content, social media, CRM, and ppc, generating 900 B2B leads and reducing CPL from USD 100 to 15.
Translated objectives into actionable plans through Google and Meta campaigns, driving USD 200K in sales from a USD 12K budget.
Structured a YouTube SEO strategy focused on audience growth, with a 130% increase in impressions and a 98% in engagement metrics in six months.

Developed digital marketing initiatives combining paid media, SEO and CRM that increased digital student enrollment by 34% YoY, with digital channels representing 55% of total enrollments for the first time.
Managed paid media campaigns across Google, Meta and TikTok, contributing to a 15% reduction in CAC and 30% enrollment growth.

Developed performance-driven media strategies that produced a 140% YoY increase in Google Ads revenue for Pneustore.
Led Oxfam Brasil's digital fundraising strategy, exceeding donation targets by 113% and reducing CAC by 84% through inbound marketing, automation, and lead generation tactics.
Improved SOAP's content strategy and inbound marketing strategy, increasing sales volume by 32%.

Managed end-to-end digital campaigns with annual media investments exceeding USD 8M for their mobile e-commerce.
Increased ROAS from 16 to 20 by optimizing audience segmentation, creative performance, and conversion pathways.

I was the primary point of contact for international accounts across LATAM, USA and England, supporting business growth and ensuring alignment.
Coordinated digital awareness campaigns for Chubb Insurance that contributed to 43% revenue growth in 2 years.
Supported, through performance campaigns, the growth of Leroy Merlin’s e-commerce operation from 1.5% to 3% of total sales between 2016-18.

Executed the launch campaigns for the Honda Civic and Civic Si, contributing to an 11% YoY sales growth and the brand’s best results so far.
Conducted competitor and market analysis to identify opportunities that secured the introduction of 3 new products across LATAM markets.

• Secured USD 1M in sponsorships through strategic brand partnerships and media exposure opportunities on the GTM strategy for Movimento Empreenda, a multi-channel initiative focused on supporting Brazilian entrepreneurs through content, and digital tools.
• Collaborated on the launch of a digital magazine subscription program in partnership with Apple and achieved 7k subscribers in the 1st month.

Jan 2026 · Expires Jan 2027

Aug 2026 · Expires Aug 2027

Dec 2025 · Expires Dec 2026

Dec 2025 · Expires Dec 2026

ESPM (Escola Superior de Propaganda e Marketing) is a top-tier Brazilian university renowned for its excellence in Communication and Marketing.

Highlights:
Total course: 495 hours
Final grade: 8,5/10

Relevant Courses:
Digital platforms
Display, Social and Search media
Digital analytics
Consumer insights

Nov 2020

Founded in 1817, it is recognized for its strong emphasis on research, innovation, and international collaboration. I attended a full semester as an exchange student with classes taught in English and focused on my graduation scope.

Courses:
Branding & Reputation Management
Managerial Skills Development
International Strategy

Grade: 7.8/10

Activities and societies: Highlights • Volunteer work in Bandeira Científica - a project that focuses on empowering local communities with financial education and resource management. • PET - The Tutorial Education Program (PET) is a Brazilian government initiative designed to support high-performance students Relevant Courses: Project management Consumer behavior Marketing 4P’s Decision analysis Product management

Universidade de São Paulo (USP) is the largest institution of higher education and research in the country and holds 108th place in the QS World University Rankings.