Vitor Cochela

I’m a performance marketer with over five years of experience helping e-commerce businesses grow through paid media, funnel optimization, and data-driven strategy. Over the past few years, I’ve worked extensively with the U.S. market, managing campaigns for a wide range of e-commerce brands and consistently delivering strong results.

I started my career in e-commerce being a part of a Jewelry company that I helped scaling from 0 to over $100K/month in revenue. I led everything from building and optimizing Shopify stores to running paid ads, managing creatives, improving conversion rates, and analyzing full-funnel performance. That experience gave me a deep, hands-on understanding of how to scale a brand from scratch—and how to make every marketing dollar count.

In the last 6 months alone, I’ve worked with multiple clients across different industries, generating several case studies of success by building efficient funnels, increasing ROAS, and scaling their ad accounts with budgets ranging from $10K to $200K/month. I’ve personally created over 5,000 ad creatives, tested thousands of audience and copy variations, and led profitable campaigns across platforms like Meta Ads, Google Ads (Search, Shopping, PMax), Pinterest, TikTok, and LinkedIn.

Beyond media buying, I also bring strong experience in CRO, landing page testing (VWO, GA, Hotjar, Clarity), and strategic creative direction. I’m constantly improving through advanced marketing and growth courses, and I combine analytical thinking with a creative mindset to drive results.

I’m now looking to join a high-performing team where I can keep learning, contribute with my strategic and executional skills, and help take brands to the next level. I thrive in fast-paced, growth-focused environments and am excited to bring my experience to a company with big ambitions.