Guilherme Lopes

Managed high-budget paid media campaigns across Google Ads, including Search, Shopping, Display, YouTube, Demand Gen, and Performance Max. Built and optimized full-funnel acquisition strategies for e-commerce and lead generation clients.

Managed digital marketing strategies for multiple client accounts. Led media planning and campaign implementation across paid media channels, coordinating media teams and delivering performance reports.

Coordinated media operations with a focus on awareness and performance campaigns. Developed and executed media plans across multiple platforms and led optimization initiatives.

Consulted advertisers on Google Ads best practices and account optimization. Managed and optimized Search, Shopping, Display, and YouTube campaigns to increase conversions and maximize ROI.

Managed e-commerce operations and marketplace integrations. Created and optimized digital marketing campaigns and monitored KPIs and sales performance across online channels.

Sold digital marketing courses and consulting services. Managed Google Ads and social media advertising campaigns, and conducted product training and customer negotiations.

Managed day-to-day e-commerce operations. Planned and executed Google Ads campaigns and oversaw SEO/SEM initiatives and Google Analytics reporting.

Postgraduate studies in Marketing at UNIASSELVI.

Bachelor's degree in Foreign Trade from UNICID.