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Julia Loureiro

@julialoureiro

Growth marketing leader at Rappi who optimized paid acquisition across 8 countries and advanced efficient customer growth.

Brazil

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At Rappi, I led customer acquisition and paid performance initiatives across 8 countries, optimizing media investment toward efficient CAC and business growth. I partnered with area directors on budgets and investment priorities, and developed testing roadmaps for Google Ads and Apple Search Ads.

At Novartis, I led growth and data-insights roadmaps and managed two squads, contributing to performance strategy across a 20+ person organization. I developed digital journeys and CRM initiatives for healthcare professionals; one journey generated 1,000+ interested doctors in its first five months, and I contributed to 70+ A/B tests.

Experience

Work history, roles, and key accomplishments

Acquisition Lead

Rappi

Mar 2024 - Aug 2026 (2 years 5 months)

Led customer acquisition and paid performance initiatives across 8 countries, optimizing media investment toward efficient CAC and business growth. Managed campaign performance across Google Ads and Apple Search Ads and developed testing roadmaps.

Google Ads Apple Search Ads CAC Optimization Budget allocation Performance Marketing Paid Acquisition Multi Market A B Testing

Growth Retention Marketing Coordinator

QuintoAndar

Sep 2022 - Aug 2023 (11 months)

Owned the retention roadmap and CRM/lifecycle strategy using Braze, connecting customer journeys, segmentation and engagement initiatives. Managed paid media optimization across Google, Meta and Criteo with a focus on smart budget allocation and performance KPIs.

Braze CRM Lifecycle Marketing Retention Marketing Google Ads Meta Ads Criteo Budget allocation Experimentation A B Testing

Growth & Data Insights Coordinator

Novartis

Mar 2020 - Aug 2022 (2 years 5 months)

Led growth and data-insights roadmaps, omnichannel KPIs, budget planning and cross-functional initiatives across local and global teams. Managed two squads and contributed to performance strategy and coordination across a 20+ person organization.

Growth Strategy Data Insights Omni Channel Marketing Budget Planning Cross functional Leadership A B Testing CRM Digital Journeys

Product Manager / Squad Lead

Novartis

Mar 2020 - Aug 2022 (2 years 5 months)

Managed two squads and contributed to performance strategy and coordination across a 20+ person organization. Led growth and data-insights roadmaps, omnichannel KPIs, budget planning and cross-functional initiatives.

Product Management Squad Leadership Growth Strategy Data Insights Omni Channel Marketing Budget Planning

CRM Coordinator

Novartis

Mar 2020 - Aug 2022 (2 years 5 months)

Developed digital journeys and CRM initiatives for healthcare professionals, connecting digital engagement with sales interactions. Generated 1,000+ interested doctors in the first five months of a digital journey and contributed to 70+ A/B tests.

CRM Digital Journeys Healthcare Marketing A B Testing Engagement Strategy

Growth Specialist

Escale SEO

Mar 2019 - Feb 2020 (11 months)

Supported the launch of Zelas Saúde, including paid media strategy and campaign transition to the new product. Contributed to performance marketing and growth initiatives.

Paid Media Growth Strategy Campaign Management Product Launch

Growth Manager

Escale SEO

Mar 2019 - Feb 2020 (11 months)

Led paid media strategy and a team of four analysts across Google, Facebook/Meta, LinkedIn and other channels. Built performance dashboards in Looker and used data to guide campaign optimization and investment decisions.

Paid Media Google Ads Meta Ads LinkedIn Ads Looker Performance Dashboards Team Leadership Campaign Optimization

Performance Marketing Specialist

Mkt Virtual

Mar 2014 - Oct 2018 (4 years 7 months)

Built experience in performance media, app marketing, ASO, CRM, campaign optimization and reporting across e-commerce, travel and digital businesses.

Performance Marketing App Marketing ASO CRM Campaign Optimization Reporting

Performance Marketing Specialist

ClickBus

Mar 2014 - Oct 2018 (4 years 7 months)

Built experience in performance media, app marketing, ASO, CRM, campaign optimization and reporting across e-commerce, travel and digital businesses. Helped double app revenue in six months through ASO and other non-paid growth initiatives.

Performance Marketing App Marketing ASO CRM Campaign Optimization Reporting Growth Initiatives