I have had the pleasure of leading the marketing efforts for some of the world's largest brands (including Disney, LEGO, Budget Direct, Century21, hipages Group, Sage, Culture Kings, SugarCRM, Coca-Cola & Athena Home Loans), as well as delivering bootstrapped go-to-market initiatives and growth strategies for start-ups and SMEs.
My expertise covers the whole marketing funnel;
Awareness > Consideration > Acquisition > Engagement > Retention
I hold skills in full-stack digital marketing, data & analytics, user journey optimisation, CRO & experimentation, audience segmentation, media investment & financial planning, martech integrations, product development, and general business operations.
A selection of career highlights include:
Achieved record subscription growth for [marketplace business] with increases of 43% in lead volume, 18% in lead qualification rate, 47% in yield and 32% in MRR
Rebuilt the paid search strategy of [subscription business], with the ingesting of near-real-time subscriber data into Google Ads, delivering a 210% reduction in CAC for customer acquisition
Built and scaled inbound marketing as a brand new acquisition channel for [SaaS business], encompassing extensive lead capture campaigns and personalised nurture journeys using Hubspot, delivering 11% in incremental user growth
Launched [professional services business] in Australia and grew revenue from $0 to $1 million in the first 18 months of operations
Established an integrated CRM & performance marketing strategy (paid search, programmatic, social media) for [international department store], comprising detailed audience segmentation and personalisation, leading to an 800% increase of media investment while maintaining target ROAS
Developed content campaigns and improved user experience for [luxury fashion business] through engagement and customer journey optimisations, achieving 58% increase in revenue, aided by 22% higher AOV & 19% rise in user’s propensity to buy
Undertaken replatforming projects, including complex CMS migrations and website transitions, for brands across multiple sectors including ecommerce, entertainment, wagering, FMCG, lead generation, and insurance
Launched the first dedicated Australian ecommerce store for [global toy brand] with bespoke stock check and pick-n-pack technologies alongside POS integrations and marketing-ready application such as customer data capture
Worked with Google on implementing the world-first beta trial of GPS beacon tracking technology for [global jewellery business], allowing in-store transactions to be traced back to pre-purchase online customer activity
Delivered training sessions across various topics (including SEO, PPC, digital PR, website migration frameworks, product launch strategies, content generation, etc) for marketing and brand/comms teams in companies all over the world
New Zealand
United Kingdom
