Open to opportunities

Paul Martin

@paulmartin

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Experienced marketer, growth specialist &; consultant with over 15 years’ global experience.

Australia

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I’ve had the pleasure of leading the marketing for some of the world's largest brands (incl. Disney, LEGO, Budget Direct, Century21, Culture Kings, Coca-Cola & Athena Home Loans), as well as delivering bootstrapped GTM initiatives & growth strategies for start-ups & SMEs.

My expertise covers the full marketing funnel;

Awareness > Consideration > Acquisition > Engagement > Retention

I hold skills in full-stack digital marketing, data, UX optimisation, CRO & experimentation, AI Search & LLM optimisation, media planning, martech integrations & product development.

A selection of career highlights include:

Achieved record subscription growth for [marketplace business] with increases of 43% in lead volume, 18% in qualification rate, 47% in yield, 32% in MRR
Rebuilt the paid search strategy of [subscription business], ingesting near-real-time subscriber data into Google Ads, delivering a 210% reduction in CAC
Built & scaled inbound marketing for [SaaS business], encompassing lead capture campaigns & personalised nurture journeys using Hubspot, delivering 11% in incremental user growth
Launched [professional services business] in Australia & grew revenue from $0 to $1 million in the first 18 months
Established an integrated CRM & performance marketing strategy (paid search, programmatic, social media) for [international department store], comprising detailed segmentation & personalisation, leading to an 800% increase of media investment while maintaining ROAS
Developed content campaigns & improved UX for [luxury fashion business], achieving 58% increase in revenue, 22% higher AOV & 19% rise in user’s propensity to buy
Undertaken replatforming projects, complex CMS migrations & website transitions for brands across multiple sectors including ecom, wagering, FMCG, lead gen & insurance
Launched the first dedicated APAC ecommerce store for [global toy brand] with bespoke stock check & pick-n-pack technologies alongside seamless POS integration
Worked with Google on implementing world-first beta trial of GPS beacon tracking tech for [global jewelry business], allowing in-store transactions to be traced back to online activity
Delivered training sessions on various topics (incl. AI, SEO, PPC, PR, etc) for marketing teams in companies all over the world

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Prospa

Nov 2024 - Present (1 year 3 months)

Leading the end-to-end marketing function across Australia and New Zealand for a category-leading fintech supporting small businesses. Responsible for brand strategy, omni-channel media, customer acquisition, communications, sponsorships and driving bottom-line commercial outcomes.

Marketing Growth Advertising Strategy AI LLM GEO

Head of Growth & Acquisition

hipages

Jan 2022 - Nov 2024 (2 years 10 months)

hipages Group (ASX:HPG) is Australia & New Zealand's largest online tradie marketplace, encompassing the brands of hipages, Tradiecore & Builderscrack. As part of the leadership team, I head up multiple marketing functions and cross-functional product teams, with the remit of growing both the B2C and B2B sides of our marketplace.

General Manager

Periscope

Jul 2019 - Jan 2022 (2 years 6 months)

I was approached by Queensland based ecommerce agency Periscope to establish a new Sydney office location, delivering full stack digital marketing execution and CMO advisory services.

Marketing Growth Retention SEO SEM Programmatic PR Content UX CX Online Marketing Email Sales Business Growth Sales Pitching Agency

Head of Strategy

Jaywing

Dec 2016 - Jul 2019 (2 years 7 months)

Holding a position on the global senior leadership team as Head of Strategy, my role focused on both the growth of the agency itself, along with the creation and execution of digital marketing strategies across our global client base.

Marketing Growth Retention SEO SEM Programmatic PR Content UX CX Online Marketing Email Sales Business Growth Sales Pitching Agency

Chief Digital Officer

Tourism Tasmania

Jul 2016 - Jul 2017 (1 year)

I was approached by the Tasmanian Government to lead on the digital launch of Tourism Tasmania’s 2017 “Go Behind the Scenery” campaign in an interim CDO capacity.

Marketing Branding Go To Market (GTM)PR Web Development App Development Stakeholder Management

General Manager

Epiphany

Jul 2013 - Dec 2016 (3 years 5 months)

As General Manager, I launched the European agency Epiphany to market across APAC. I built the business up from $0 to $1 million revenue and to 25 staff in under 18 months of operation, whilst also being hands-on in delivering full-stack marketing services and architecting growth strategy for our client base.

Marketing Growth Retention SEO SEM Programmatic PR Content UX CX Online Marketing Email Sales Business Growth Sales Pitching Agency

SEO Director

Epiphany

Apr 2010 - Jul 2013 (3 years 3 months)

Delivery and ownership of all organic search services for our clients, including; technical optimisation, content strategy, digital PR, link acquisition, UX/CX, influencer engagements, etc.