Martin Li

● Lead on the branding development of Actio Group. From logo design, colour palette, branding guideline, User experience and website development.
● Work together with the sales team to develop account based marketing contents, campaigns and events for B2B client engagement
● Set up CRM and analytics platform, including Zoho, Salesforce and Google analytics

● Events sponsored including DAVOS, Paris Blockchain Week Summit, Token 2049 London, Zebu Live and Consensus.
● Managing the sponsorship deal with different sports teams and celebrities, including Neymar, Emma Raucanu and Milwaukee Bucksm
● Corporate with crypto publishers, including Coin Desk, Crypto AM and Cointelegraph for Huobi’s media and news publishing.

● Grew the Instagram account from 0 to 10K and Twitter
account from 50K to 100K within
● Growth of 20K for the overall community
● Bring 30K sign up within 4 months period

● Digital Strategy Planning: Developing digital strategy for client’s campaign with different digital marketing channel
● Client Management: Manage and deliver client’s projects and relationships.
● Team Management: Managing a team of 4 for the Digital operation department

● Reaching and cooperating with KOL in promoting the brand and increasing Huobi users. Successfully signed 10 KOLs to promote Huobi platforms.
● Manage the giveaway and AMA of the Huobi community on Telegram. Successfully grew the community with 10K members.
● Develop creative campaigns to drive sign up of the platform. Drove 1 million active users with a budget of $1 million

● Manage and deliver client’s projects and relationships.
● Partnering with Marketing, Creative & Editorial teams internally and
externally on optimizing digital advertising creative.
● Developing training sessions on digital channel features and
trends for internal and external
● Optimising company operation, reducing communication time, cost and
error, and simplifying the process

● Using Programmatic advertising, Google Ads, Social media advertising (including Facebook, Instagram, Twitter, LinkedIn, Reddit, Quora, Snapchat, WeChat, TikTok and Weibo) to develop digital marketing plans.
● Digital Strategy development: Creating and delivering marketing strategy via digital and social media.
● Managing clients' paid promotion across all advertising channels

● Lead the data, analytics, insights and reporting for internal and external stakeholders to demonstrate the quality of ROI and provide strategic direction.
● Using Social media advertising (include Facebook, Instagram, Twitter, LinkedIn) to target audiences for awareness and website traffic.
● Managing client's content publishing timeline, development response strategy