Open to opportunities

Uttam Chakraborty

@uttamchakraborty

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Accomplished Digital and Marketing Executive with 20 years of experience.

Australia

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What I'm looking for

I am looking for a role that fosters innovation, collaboration, and growth opportunities.

I am an accomplished Digital and Marketing Executive with over 20 years of proven success in driving market penetration and revenue growth across various sectors, including financial services, energy, healthcare, and telecommunications. My expertise lies in crafting and executing end-to-end go-to-market strategies, leading integrated, audience-centric campaigns that span both traditional and digital channels. I am a dynamic leader who builds high-performing cross-functional teams, fostering collaboration and influencing key stakeholders to propel large-scale marketing and customer experience projects from concept to completion.

Throughout my career, I have consistently harnessed data-driven insights to optimize campaigns, exceed revenue targets, and ensure market dominance. My core competencies include developing and executing comprehensive go-to-market strategies, customer-centric innovation, and large-scale project delivery. I have successfully managed and delivered numerous high-impact projects, including company-wide rebrands and digital transformations, while utilizing advanced data analytics to improve campaign performance and achieve significant ROI improvements.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

Converge International

Jan 2024 - Present (1 year 6 months)

Established and operationalised a new Marketing team, onboarding a CRM/Marketing Automation platform in HubSpot. Launched two new value propositions for SMB and Enterprise Segments, contributing to winning high-value government tenders.

Marketing Strategy HubSpot CRM Content Marketing Account Based Marketing SEO SEM Paid Social Tender Management

Head of Marketing, Digital & Direct

BOQ Group

Nov 2021 - Sep 2023 (1 year 10 months)

Owned and executed Performance Marketing, Lifecycle Marketing, and CRM strategies across BOQ, ME, and Virgin Money brands. Led a cross-functional team and embedded a new operating model for Direct and Performance Marketing.

Performance Marketing Lifecycle Marketing CRM Go To Market Strategy Martech AdTech Digital Media

Head of Product Marketing

ME Bank

Mar 2020 - Nov 2021 (1 year 8 months)

Formulated and executed a comprehensive Product Marketing Strategy across various banking products. Directed performance marketing initiatives and provided strategic oversight of the ME Bank website, enhancing online presence and user satisfaction.

Product Marketing Performance Marketing Digital Marketing UX Content Strategy Go To Market Strategy

Head of Consumer Marketing

MedAdvisor International

May 2018 - Mar 2020 (1 year 10 months)

Shaped and managed the go-to-market strategy for MedAdvisor across Australia, UK, and Asia, aligning with company objectives. Catalysed business transformation by implementing Marketing Automation and leading content marketing strategy.

Go To Market Strategy Marketing Automation Content Marketing SEO SEM Brand Identity Customer Engagement Conversion Rate Optimization

Head of Digital Marketing

AGL Energy

Nov 2015 - Mar 2018 (2 years 4 months)

Directed and coordinated the Digital Marketing function during a transformative period, driving strategic change. Led cross-functional teams encompassing Content, Production, Digital Analytics, Performance Marketing, and Optimisation & Personalisation.

Digital Marketing Digital Analytics Performance Marketing Content Marketing Media Transition Conversion Rate Optimization SEM

Digital Marketing Leader

GE Capital Aus & NZ

Feb 2013 - Nov 2015 (2 years 9 months)

Defined and executed a robust digital marketing strategy for Search, Social, and Content across Australia and New Zealand. This aligned with organisational objectives and drove substantial growth in digital presence.

Digital Marketing Strategy Search Marketing Social Media Marketing Content Marketing Digital Presence Growth Strategy

Owner/Consultant

U&M Pty Ltd

Jan 2010 - Jan 2015 (5 years)

Provided comprehensive consulting services in search engine marketing, content marketing, web analytics, and web development. Served a diverse portfolio of clients, including Swinburne University of Technology and Energy Deal.

Search Marketing Content Marketing Web Analytics Web Development Consulting Client Management Digital Strategy

Search Manager

Telstra Digital

Apr 2008 - Feb 2013 (4 years 10 months)

Drove the continuous optimisation and management of SEO and SEM strategies for Telstra Digital. This enhanced the online presence and performance of the e-commerce platform.

SEO SEM Online Presence Performance Optimization Digital Strategy