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Thomas Hughes

@thomashughes

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Revenue growth and brand builder with 16 years B2B and B2C in marketing.

United Kingdom

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What I'm looking for

Growth focused (>$10m annual revenue) marketing leadership roles, either entirely growth focused, or combining a mix of growth, brand development and product marketing. B2B or B2C (16 years experience across both).

Over 15 years' B2B & B2C experience in SaaS, Fintech, Banking & AdTech for 10 different brands within 6 different parent companies. Scaled 3 start-ups from $10m to >$50m ARR. GoHenry, B2C FinTech bank; iDeals Board, B2B Board Management SaaS; and Bill Gates's B2B AdTech, BENlabs.

For 7 established B2B brands (Todoist, iDeals VDR, Unity Trust Bank, Corbis, Veer, Greenlight Rights, Informa) increased new and existing account revenue growth from prosumer, SMB to enterprise; via self-serve (PLG), marketing and sales reliant models; recurring and transactional, online and offline lifecycles (acquisition, onboarding, adoption, engagement, retention, loyalty and advocacy).

Built teams from 4 to 25 and led up to 40 people. Strong domain expertise in Research, Positioning & Messaging, Growth & Performance Marketing, Brand Building, Lead & Demand Generation, ABM, Product Marketing, Digital and Traditional Advertising, User Journey / Funnel & Pipeline Optimisation (CRO).

Led, managed and hired across all those areas plus: Content Marketing, SEO, PR, Social Media, CRM, Design, Development, Data & Analytics.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Doist

Sep 2024 - Jan 2025 (4 months)

Doubled SMB subscription conversion rates and increased 'International' MRR by 10% through strategic pricing changes. Redesigned the homepage and created SMB positioning, doubling SMB sign-ups as a percentage of total.

SaaS Marketing SMB Conversion Rate Optimization Email Marketing ASO Affiliate Marketing Marketing Strategy Team Leadership

Vice President of Marketing

iDeals

Jun 2023 - Jun 2024 (1 year)

Led a 41-person global marketing team, executing a complete rebrand for iDeals VDR which increased main domain visits and inbound sales by 33% YoY. Relaunched iDeals Board, scaling monthly leads from 10 to 300 within six months, and improved new sales globally from digital marketing efforts.

Product Launch Digital Marketing ABM Sales Enablement Team Management SaaS

Vice President of Marketing

GoHenry

Jun 2018 - Nov 2022 (4 years 5 months)

Increased active paying subscribers by 4x to over 2 million, growing UK ARR to over $40 million and USA ARR from $0 to $8 million. Achieved 4x growth and improved LTV/CAC by 2x through diverse campaigns, strategic partnerships, and scaling SEO efforts.

Brand Partnerships Performance Marketing SEO Affiliate Marketing Team Building

Head of Performance Marketing

GoHenry

Jan 2018 - May 2018 (4 months)

Developed and implemented performance marketing strategies to drive key business metrics. Focused on optimizing digital advertising channels to enhance user acquisition and engagement.

Performance Marketing Digital Advertising Campaign Management Data Analysis

Marketing Consultant

Unity Trust Bank

Jul 2017 - Dec 2017 (5 months)

Created a persona/ICP-specific messaging framework aligned with customer needs and key USPs. Implemented new demand generation channels, including LinkedIn ads and paid search, which increased qualified leads by 30%.

Marketing Strategy Demand Generation LinkedIn Ads Paid Search Lead Generation B2B Marketing

Head of Performance Marketing

Corbis

Jul 2014 - May 2016 (1 year 10 months)

Led cross-channel marketing strategies across 20 countries with a $7 million annual budget, increasing brand awareness by 41% through targeted programmatic display advertising. Grew YoY cross-channel ROI by 70% and online revenue by 14% while reducing marketing costs by 13%, and launched an ABM program generating 20 enterprise accounts annually.

Performance Marketing Cross Channel Marketing Programmatic ABM ROI Optimization AdTech Team Leadership

eCommerce Marketing Manager

Corbis

Apr 2013 - Jun 2014 (1 year 2 months)

Grew monthly e-commerce revenues to over $1 million while improving ROI by 17%. Generated significant revenue per sale through a targeted LinkedIn/comScore ABM program.

ROI ABM LinkedIn AdTech

Marketing Associate

Corbis

Sep 2011 - Mar 2013 (1 year 6 months)

Supported various marketing initiatives and campaigns, contributing to overall team objectives. Assisted in data analysis and reporting to monitor marketing performance and identify areas for improvement.

Marketing Support Campaign Assistance Data Analysis AdTech

Marketing Executive

Informa

Jan 2010 - Aug 2011 (1 year 7 months)

Executed marketing campaigns and managed promotional activities to support business objectives. Contributed to content creation and market research efforts to identify new opportunities.

Marketing Campaigns Promotional Activities Content Creation Market Research

Marketing Assistant

Informa

Feb 2008 - Dec 2009 (1 year 10 months)

Provided administrative and logistical support to the marketing department, ensuring smooth operation of daily tasks. Assisted with event coordination and database management to support marketing initiatives.

Marketing Management Event Coordination Database Management Marketing Support

Education

Degrees, certifications, and relevant coursework

Chartered Institute of Marketing (CIM)

Diploma in Marketing, Marketing

Grade: Distinction

Achieved a Distinction in the Diploma in Marketing from the Chartered Institute of Marketing (CIM). This advanced qualification provided comprehensive knowledge in strategic marketing principles and practices.

University of Kent, Canterbury

BSc in Anthropology, Anthropology

Grade: 2.1 (w/ Hons)

Graduated with a 2.1 with Honors in Anthropology from the University of Kent, Canterbury. The program focused on understanding human behavior, societies, and cultures.