Open to opportunities

MARK PANG

@markpang

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Dynamic marketing consultant with expertise in social media and branding.

Australia

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What I'm looking for

I am looking for freelance and remote opportunities that allow me to leverage my marketing expertise and creativity.

I am a dynamic professional with diverse experience in marketing, social media management, cash flow modeling, and graphic design. I have a proven track record in executing strategic projects for startups, fashion brands, and consulting firms, collaborating with industry leaders like Founder Institute, Y Combinator, Techstars, and Antler. My ability to deliver creative solutions and manage teams has consistently driven measurable results.

As a freelance consultant, I have developed go-to-market strategies for multiple startups, achieving significant revenue increases and enhancing user engagement. My work as a co-founder of Petville Global saw a remarkable boost in customer acquisition and retention through tailored digital marketing strategies. I am passionate about contributing innovative ideas and technical expertise to freelance and remote projects, and I thrive in environments that foster creativity and collaboration.

Experience

Work history, roles, and key accomplishments

Current

Freelance Consultant

Current

Multiple Startups

Developed go-to-market strategies for 5 startups, achieving an average 20% revenue increase within six months. Crafted content marketing plans, increasing user engagement by 30%, and built online communities with a 25% growth in participation.

Go To Market Strategy Content Marketing User Engagement Community Revenue

Co-founder

Petville Global

May 2023 - Aug 2024 (1 year 3 months)

Boosted customer acquisition by 35% and improved website traffic by 40% through tailored digital marketing strategies. Increased customer retention from 60% to 75% with targeted loyalty programs.

Digital Marketing Customer Acquisition SEO Customer Retention

Marketing Consultant

Spire Research and Consulting

Mar 2023 - Oct 2023 (7 months)

Conducted market analysis and developed strategies for Singapore operations, increasing market penetration by 20%. Improved customer retention through competitive SWOT analysis.

Market Analysis Customer Retention

Business Consultant and Brand Advisor

Various Fashion Brands

Jan 2021 - Apr 2023 (2 years 3 months)

Advised luxury brands on supplier management and branding, growing social media follower bases significantly and achieving over 1M engagements annually.

Brand Management Supplier Management Social Media Engagement

Marketing Specialist

Kimberly-Clark Professional

Aug 2022 - Nov 2022 (3 months)

Designed and implemented a marketing campaign for a Kotex product line, resulting in an 18% increase in sales and a 25% boost in customer engagement.

Marketing Campaigns Sales Customer Engagement

Social Media Manager

BlackTub LLC

Jan 2020 - Nov 2023 (3 years 10 months)

Increased brand visibility by 30% through creative marketing campaigns, achieving $120,000 in annual revenue. Launched sustainability-focused campaigns, attracting eco-conscious customers.

Brand Marketing Marketing Campaigns Sustainability Revenue

Co-founder

Joey Creatives

Jul 2021 - Oct 2021 (3 months)

Onboarded influencers for campaigns, driving a 20% increase in ROI and reducing customer acquisition costs significantly while securing funding interest.

Campaigns ROI Customer Acquisition