With over 8 years of experience in Growth and Growth Marketing, I’ve helped SaaS companies and startups scale sustainably. From launching products into new markets to leading Product-Led Growth (PLG) initiatives, I focus on strategies and initiatives that drive real, measurable results—whether it's increasing customer engagement, retention, monetisation or acquisition.
I am currently the Growth Lead at Hipages (ASX: HPG), where I am mainly focused on home-owner growth for the marketplace.
Outside of work, I’m a former professional MMA athlete and co-founded of one of Australia’s top martial arts gyms. I’m also passionate about history, currently pursuing a degree in Ancient History Mediterranean and ancient language studies.
I believe in balancing data-driven growth strategies with creativity, and while I’ve had the privilege of scaling SaaS companies at different stages from bootstrapped to VC-backed to Public, I also enjoy rolling up my sleeves and diving deep into experimentation.
David Taylor-Smith
@davidtaylorsmith
Growth Lead | Scaling SaaS and Marketplaces | Building Sustainable Growth Strategies
Experience
Work history, roles, and key accomplishments
Growth Lead
hipages
Nov 2021 - Present (3 years 7 months)
hipages is Australia’s largest online home improvement marketplace, connecting over 4 million homeowners with professionals. The company is publicly listed and valued at over $290 million.
I lead the Growth Squad- A team of 11- Growth PM, Engineers, Data Analyst, Design, SEO, SEM and Lifecycle.
I focus on achieving results in acquisition, engagement, and retention.
Growth Marketing Manager
Vloggi
Jan 2021 - Dec 2021 (11 months)
Vloggi is a SaaS video martech platform that is in a high growth phase. My position was focused on redeveloping the marketing strategy towards a Subscription-based model internationally and domestically.
Head of Marketing and Growth
zeroqode
Feb 2020 - Mar 2021 (1 year 1 month)
Zeroqode is an innovative Tech Startup that specialises in 'no-code' and has been featured on Tech Crunch, BBC, and more. Focused on marketing strategy and growth strategy across a range of digital products along with improving community growth through new strategies.
Growth Lead
Wizard Creative Labs
Nov 2017 - Feb 2020 (2 years 3 months)
Wizard Creative Labs is a Digital Marketing Agency that focuses on offering Full Stack Digital Marketing to SMB's and Startups. Effectively managed various growth marketing and digital marketing projects in a variety of industries such as eCommerce, finance, SaaS, and health.
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David hasn't added their education
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