I am a Growth Manager with experience in developing growth marketing strategies/GTM strategies, interpreting analytics and user behaviour, along with executing effective campaigns in SaaS B2B and B2C.
I have successfully led startup teams locally and internationally through go-to-market strategies and re-branding strategies.
Notable results over the last 24 months have included:
Launched 2 SaaS apps, Vloggi platform (desktop) and Tradiecore app (android & ios)
Conducted growth experiments that have had significant results across acquisition, activation, engagement, and retention.
Acquisition experiment results included- 1000+ leads generated in 4 weeks, Increases in traffic by over 300% for specific landing pages, and initiatives that lowered CAC and increased acquisition growth.
Activation- Introducing strategies that have seen increases in account logins by over 35%, set up event participation of over 75%.
Created multiple growth models for local and international growth.
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Being involved in the subscription package development for the hipages group,
advising monetisation practices and testing new subscriptions and services with
customers.
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Leading a team that went on to win Hipages Hackathon 2022 (Best use of
Technology award), this idea ended up in the hipages roadmap as a retention initative.
I am optimistic, innovative, determined, and even a little scrappy! I'm always looking for ways to improve myself professionally while driving high impact and results.
United Kingdom
