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David Taylor-Smith

@davidtaylorsmith

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Growth Lead | Scaling SaaS and Marketplaces | Building Sustainable Growth Strategies

Australia

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With over 8 years of experience in Growth and Growth Marketing, I’ve helped SaaS companies and startups scale sustainably. From launching products into new markets to leading Product-Led Growth (PLG) initiatives, I focus on strategies and initiatives that drive real, measurable results—whether it's increasing customer engagement, retention, monetisation or acquisition.

I am currently the Growth Lead at Hipages (ASX: HPG), where I am mainly focused on home-owner growth for the marketplace.

Outside of work, I’m a former professional MMA athlete and co-founded of one of Australia’s top martial arts gyms. I’m also passionate about history, currently pursuing a degree in Ancient History Mediterranean and ancient language studies.

I believe in balancing data-driven growth strategies with creativity, and while I’ve had the privilege of scaling SaaS companies at different stages from bootstrapped to VC-backed to Public, I also enjoy rolling up my sleeves and diving deep into experimentation.

Experience

Work history, roles, and key accomplishments

Current

Growth Lead

Current

hipages

Nov 2021 - Present (4 years 7 months)

hipages is Australia’s largest online home improvement marketplace, connecting over 4 million homeowners with professionals. The company is publicly listed and valued at over $290 million.
I lead the Growth Squad- A team of 11- Growth PM, Engineers, Data Analyst, Design, SEO, SEM and Lifecycle.

I focus on achieving results in acquisition, engagement, and retention.

Growth SaaS Retention Activation Growth Loops Growth Strategy Growth Marketing Growth Analytics Growth Operations Product Led Growth B2B SaaS User Acquisition Lifecycle Marketing

Growth Marketing Manager

Vloggi

Jan 2021 - Dec 2021 (11 months)

Vloggi is a SaaS video martech platform that is in a high growth phase. My position was focused on redeveloping the marketing strategy towards a Subscription-based model internationally and domestically.

SEO Subscriptions Growth Marketing Growth Marketing Strategy User Acquisition Paid Acquisition Growth Hacking B2B Sales Lifecycle Marketing

Head of Marketing and Growth

zeroqode

Feb 2020 - Mar 2021 (1 year 1 month)

Zeroqode is an innovative Tech Startup that specialises in 'no-code' and has been featured on Tech Crunch, BBC, and more. Focused on marketing strategy and growth strategy across a range of digital products along with improving community growth through new strategies.

Marketing Strategy SEO Management B2B Marketing B2C Marketing Customer Education

Growth Lead

Wizard Creative Labs

Nov 2017 - Feb 2020 (2 years 3 months)

Wizard Creative Labs is a Digital Marketing Agency that focuses on offering Full Stack Digital Marketing to SMB's and Startups. Effectively managed various growth marketing and digital marketing projects in a variety of industries such as eCommerce, finance, SaaS, and health.