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Nick Smith

@nicksmith

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Senior performance marketing lead | Commercially sound strategies | Attributing revenue and growth.

Australia

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What I'm looking for

Autonomy to own the marketing function, deliver strategies, plans, processes and resources to exceed campaigns, programs and business ROI’s.

As a growth Marketer, I create unique marketing strategies to drive cut-through and results, an agency mindset to drive creativity and tight timelines. Successful strategies that align with both internal and external stakeholders, working across a tech-stack to drive scale and personalisation.

Experience

Work history, roles, and key accomplishments

Current

Strategist & Founder

Current

StrategicallySimple

Jul 2022 - Aug 2023 (1 year 1 month)

On a project basis, I deliver Marketing consultancy, strategic recommendations are usually applied to 4 x areas:
Content: Artificial Intelligence vs Natural Intelligence - a human-centred approach to creative copywriting;
Paid Media: Strategic and delivery of Top-Middle-Bottom Funnels (Facebook, Search, Native, Networks);
Integration: Including CRM, CMS, Intent Data.

Multivariate Testing Multi Touch Attribution Digital Design User Experience Design Campaign Planning Content Marketing Copywriting

Senior Marketing Strategist - Contract

NEXTDC

Sep 2023 - Feb 2025 (1 year 5 months)

Lead Generation & ABM Programs: Developed multi-channel and Account Based; Marketing strategies, generating leads within 3 months;
Budgeting: Managed a $500K annual budget across: Google, content syndication, social, video production, events achieving $6M SQL pipeline;
Lead Nurture: Optimised email marketing funnels, boosting middle-of-funnel conversion rates by 25%.

Campaign Planning Campaign Page Design Media Planning Content Marketing Content Marketing Strategy Content Marketing Management Search Marketing Search Engine Optimization Social Media Strategy Lead Generation Marketing Account Based Marketing GDPR Compliance Content Syndication Performance Max Intent Marketing CMS Systems

Head of Engagement and Marketing

ausbiz

Jun 2022 - Aug 2023 (1 year 2 months)

As one of four senior directors, I lead the Marketing:
Strategic Plans: Audience growth, brand and sales engagement;
Growth Marketing: New partners & revenue streams;
CRM Rollout - Hubspot - Integrated 15 data sources;
Built media sales automations with Zapier & Squarespace generating media sales of $3750,000 in 4 months;
Campaigns: search, social, native, programmatic.

Content Marketing Management HubSpot Operation Salesforce Marketing Cloud Email Campaigns Ecommerce Zapier Growth Marketing Partnership Management SEO Optimization Programmatic Advertising Webinar Management Report Preparation Project Management Sales Strategy Partnership Development

Head of Marketing

ALTX

Feb 2021 - Jun 2022 (1 year 4 months)

Brand: Rollout of new brand visual identity, NPS, reputation;
Strategies: Including win back and dormant investors;
Campaigns: Native, press, Facebook, GDN, search, Wholesale Investor (x200 Marketing returns), Preqin;
Planning: Lead nurture, lead capture paid, owned, earned;
Digital CX: Elementor website, UX, SEO meta;
Events: National event series, panel, keynote speaking.

Data Visualization Campaign Optimization Design Systems Salesforce Public Relations Event Management Content Marketing Video Production Social Media Management Storytelling Lead Generation Marketing Management Agency SEO Strategy WordPress Elementor

Director of Digital Marketing

JLL

Nov 2017 - Oct 2020 (2 years 11 months)

Digital strategies: Across sales leads, brand engagement, data acquisitions, quality web traffic to event registrations;
Website Launches: Roll-out of new websites across five business divisions;
Dynamic Emails: Delivery of a program that sent 9,000+ dynamic emails to visitors of the website, based on what pages they visited;

National Digital Marketing Manager

Aug 2014 - Sep 2017 (3 years 1 month)

Owning digital marketing within the consumer division, I worked with martech and automation vendors, marketing agencies, retailers and content producers to drive brand engagement, retailer and direct revenues.

The role was a portfolio marketing role and brands included: Command, Scotch Brand, Nextcare, Post-it.

Head of Digital

McCorkell & Associates

Feb 2012 - Jun 2014 (2 years 4 months)

I returned to the agency to build the digital division including; resourcing, pitching, deliver new digital projects.

Communication Skills Eloqua Adobe Creative Suite Adobe Experience Manager Data Visualization Campaign Optimization Design Systems Salesforce Public Relations Event Management Content Marketing Video Production Social Media Management

APAC & ASEAN Marketing Strategist

George P Johnson

May 2009 - Jan 2012 (2 years 8 months)

Regional Marketing strategist - working predominantly across IBM through-out ASEAN growth markets.

Event Management Experience Design Digital Marketing Strategic Planning Strategic Partnerships Account Management Project Planning Web Development

Regional Agency Lead

McCorkell & Associates

Mar 2006 - Feb 2009 (2 years 11 months)

I headed-up the Singapore office to drive regional growth, ramped up the agencies digital offering and drove business development across: events, media and account based marketing