Nick Smith

On a project basis, I deliver Marketing consultancy, strategic recommendations are usually applied to 4 x areas:
Content: Artificial Intelligence vs Natural Intelligence - a human-centred approach to creative copywriting;
Paid Media: Strategic and delivery of Top-Middle-Bottom Funnels (Facebook, Search, Native, Networks);
Integration: Including CRM, CMS, Intent Data.

Lead Generation & ABM Programs: Developed multi-channel and Account Based; Marketing strategies, generating leads within 3 months;
Budgeting: Managed a $500K annual budget across: Google, content syndication, social, video production, events achieving $6M SQL pipeline;
Lead Nurture: Optimised email marketing funnels, boosting middle-of-funnel conversion rates by 25%.

As one of four senior directors, I lead the Marketing:
Strategic Plans: Audience growth, brand and sales engagement;
Growth Marketing: New partners & revenue streams;
CRM Rollout - Hubspot - Integrated 15 data sources;
Built media sales automations with Zapier & Squarespace generating media sales of $3750,000 in 4 months;
Campaigns: search, social, native, programmatic.

Brand: Rollout of new brand visual identity, NPS, reputation;
Strategies: Including win back and dormant investors;
Campaigns: Native, press, Facebook, GDN, search, Wholesale Investor (x200 Marketing returns), Preqin;
Planning: Lead nurture, lead capture paid, owned, earned;
Digital CX: Elementor website, UX, SEO meta;
Events: National event series, panel, keynote speaking.

Digital strategies: Across sales leads, brand engagement, data acquisitions, quality web traffic to event registrations;
Website Launches: Roll-out of new websites across five business divisions;
Dynamic Emails: Delivery of a program that sent 9,000+ dynamic emails to visitors of the website, based on what pages they visited;

Owning digital marketing within the consumer division, I worked with martech and automation vendors, marketing agencies, retailers and content producers to drive brand engagement, retailer and direct revenues.

The role was a portfolio marketing role and brands included: Command, Scotch Brand, Nextcare, Post-it.

I returned to the agency to build the digital division including; resourcing, pitching, deliver new digital projects.

Regional Marketing strategist - working predominantly across IBM through-out ASEAN growth markets.

I headed-up the Singapore office to drive regional growth, ramped up the agencies digital offering and drove business development across: events, media and account based marketing

Grade: B+