NANick Allen
@nickallen
Marketing leader with a proven track record in growth strategy.
New ZealandWhat I'm looking for
I am a marketing leader, coach, and growth strategist with extensive experience in driving high-performing teams across various markets, including New Zealand, Australia, the UK, Europe, and the Americas. My journey has taken me from startups to public companies, where I have consistently rolled up my sleeves to lead by example and achieve exceptional results.
Currently, as the Head of Marketing at Matomo, I am focused on setting go-to-market strategies that have led to significant growth in leads and a reduction in sales cycles. My previous roles, including Marketing Director at Foster Moore and FileInvite, have equipped me with the skills to transform marketing strategies and drive revenue growth effectively. I thrive in dynamic environments and am passionate about leveraging innovative marketing techniques to exceed targets.
Experience
Work history, roles, and key accomplishments
Head of Marketing
Matomo
Oct 2023 - Present (1 year 7 months)
Leading marketing efforts at Matomo to set go-to-market strategy and drive annual recurring revenue to €16M. Achieved 4X growth in leads and reduced sales cycle by two months through account-based marketing.
Marketing Director
Foster Moore
Sep 2022 - Oct 2023 (1 year 1 month)
Transformed the marketing strategy for Foster Moore, increasing web traffic by 125% and revitalizing stalled deals. Focused on transitioning the company’s approach in the USA market.
Head of Marketing
Cupla
Jan 2022 - Sep 2022 (8 months)
Drove revenue and growth for Cupla, launching monetization strategies and pivoting marketing efforts during Covid. Achieved significant growth in app downloads and customer acquisition.
Marketing Director
FileInvite
Jan 2018 - Jan 2022 (3 years 11 months)
As the third employee, led marketing efforts that increased revenue from $200k to $2M ARR through innovative marketing strategies and expansion into new markets.
Head of Marketing
EDENZ Colleges
Jan 2017 - Jan 2018 (1 year)
Developed and led the international sales and marketing strategy, restructured the marketing team, and maintained revenue in a challenging market.
Digital Marketing Manager
Harcourts Real Estate
Mar 2014 - Jan 2017 (2 years 10 months)
Executed the international digital marketing strategy across various channels, migrating websites to Hubspot and training teams on content marketing.
Social Media Channel Manager
Vodafone
Mar 2013 - Mar 2014 (1 year)
Managed social media strategy and engagement, launching innovative campaigns on LinkedIn and Snapchat, reaching millions of users.
EMEA Digital Marketing Manager
Willis Towers Watson
Aug 2007 - Mar 2013 (5 years 7 months)
Oversaw social media marketing and SEO strategies, progressing to global management while leading a team and managing a pivotal CMS project.
Marketing Executive Multimedia
GAM
Nov 2006 - Aug 2007 (9 months)
Contributed to multimedia marketing efforts, supporting various marketing initiatives.
Marketing Manager
FundSource (NZX)
Apr 2006 - Nov 2006 (7 months)
Managed marketing strategies and initiatives for FundSource, focusing on market engagement and brand development.
Marketing Manager - Europe and Latin America
Languages International Ltd
Apr 2002 - Apr 2006 (4 years)
Led marketing efforts across Europe and Latin America, focusing on regional strategies and market penetration.
Marketing Coordinator
AIESEC
Feb 2002 - Mar 2002 (1 month)
Coordinated marketing efforts for AIESEC, supporting various initiatives and campaigns.
Marketing Assistant
STB Student Travel Bureau
Jan 2001 - Feb 2002 (1 year 1 month)
Assisted in marketing activities for STB, contributing to various projects and initiatives.
Roaming Manager
Hallensteins Brothers
Jan 1995 - Jan 2001 (6 years)
Managed roaming services and strategies for Hallensteins Brothers, focusing on customer engagement and service delivery.
Education
Degrees, certifications, and relevant coursework
VWVictoria University of Wellington
Bachelor of Computer Applications, Marketing, Management and Spanish
Bachelor's degree focused on Marketing, Management, and Spanish.
SAScrum Alliance
Certification, Product Management
Certified Scrum Product Owner (CSPO) certification.
Tech stack
Software and tools used professionally
Availability
Location
New ZealandAuthorized to work in
Australia
United KingdomWebsite
nickwallen.coSalary expectations
Social media
Job categories
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