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Albert Mai

@albertmai

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Customer-centric and data-informed growth leader at high-growth tech startups based in Australia

Australia

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With over 10 years of experience, I have partnered with over 25 startups, including Pearler, VeVe, Simply Wall St, Vero, TinyBeans, GlamCorner and Airtasker, driving growth and analytics. My expertise spans various industries such as marketplace, e-commerce, B2C & B2B SaaS, NFT, and FinTech. Proficient in SEO, product-led growth, performance marketing, business intelligence, product analytics, and marketing automation. Additionally, I have delivered impactful presentations at 20+ events, conferences, and workshops.

Experience

Work history, roles, and key accomplishments

Current

Growth Consultant

Current

Pearler

Jul 2020 - Present (5 years 11 months)

- Launch the startup from pre-revenue to $80k in revenue a month

Product Launch Influencer Marketing Go To Market Strategy TikTok User Onboarding Lifecycle Marketing SEO SQL Data Analytics

Head of Growth

Simply Wall St

Jun 2021 - Nov 2022 (1 year 5 months)

- Grow total users by 1.4m and MRR by 35% by strategising and enabling 5 growth teams of 25 to work on growth, activation, and retention initiatives in collaboration with data and product teams.
- Increase weekly organic signups by 39% and new user activation rate by 74% within a quarter via product-led SEO initiative and revamping on and off-platform user onboarding experience.

Product Led Growth SEO Product Analytics Lifecycle Marketing User Onboarding Affiliate Marketing SQL Integrations Fintech

Head of Growth

Vero

Mar 2020 - Jun 2021 (1 year 3 months)

- Increase monthly trial signups volume and conversion rate by 5.3 and 7.2 times respectively through developing weekly experiments and growth sprints.
- Achieve 68.6% user adoption for new features by running product marketing campaigns.
- Grow monthly SEO traffic by 23.5% via content planning, technical audit and site improvement.

SEO Product Analytics Business Intelligence SQL Lifecycle Marketing Product Led Growth AB Testing LinkedIn Ads User Onboarding Product Marketing B2B SaaS B2B Marketing

Director of Growth

Tinybeans

Dec 2019 - Mar 2020 (3 months)

- Increase conversion rate by 28% by making website 2.3x faster.
- Set up marketing automation for onboarding, retention and referral in LeanPlum.
- Work with a data scientist to rebuild the growth and retention dashboards in Tableau.
- Design product and A/B testing prioritization framework.

Lifecycle Marketing SEO Apple Search Ads Google Ads Product Analytics SQL

Head of Growth

GlamCorner

Mar 2017 - Dec 2019 (2 years 9 months)

- Grow company by 26 times in monthly revenue and 60 times in total paying customer base.
- Achieve $3M ARR and increase revenue by 38% within 10 months by launching a subscription product.
- Manage digital budget up to $200k a month while maintaining a blended CPA of $20.
- Increase monthly ROAS by 2.5 times and reduce CAC by 45% while growing conversion volume by 9.2 times for Google Ads.

SEO Affiliate Marketing Performance Marketing Facebook Ads Google Ads Lifecycle Marketing Marketing Automation Data Analytics Budgeting SQL Product Marketing Product Launch

Growth Marketer

Airtasker

Sep 2014 - Mar 2017 (2 years 6 months)

- Manage and optimize Adwords campaigns with budget up to $100,000 per month, which improves conversion rate by 66% and reduces CPA by 25%
- Create marketing analytics reports for SEO, Google Ads, Facebook Ads, Facebook and Vero.
- Research and implement on-page optimization and link building
to increase organic traffic by 400% in 12 months.

SEO Google Ads Facebook Ads Performance Marketing Data Analytics Web Analytics Growth Marketing SQL Apple Search Ads OOH

Digital Marketing Specialist

In Marketing We Trust

Aug 2013 - Sep 2014 (1 year 1 month)

- Conduct website analytics, SEO audit and write detailed tech tasks for 12 clients including a funded accounting startup, an acquired and largest online education business, and an ASX listed online foreign exchange and payment company. This grows their SEO traffic by 10% - 30% in 1 year.
- Research and design 6 months SEO strategy and traffic projection for 4 clients.

SEO Web Analytics