With over 10 years of experience, I have partnered with over 25 startups, including Pearler, VeVe, Simply Wall St, Vero, TinyBeans, GlamCorner and Airtasker, driving growth and analytics. My expertise spans various industries such as marketplace, e-commerce, B2C & B2B SaaS, NFT, and FinTech. Proficient in SEO, product-led growth, performance marketing, business intelligence, product analytics, and marketing automation. Additionally, I have delivered impactful presentations at 20+ events, conferences, and workshops.
Albert Mai
@albertmai
Customer-centric and data-informed growth leader at high-growth tech startups based in Australia
AustraliaExperience
Growth Consultant
Pearler
Jul 2020 - Present (3 years 10 months)
- Launch the startup from pre-revenue to $80k in revenue a month
Head of Growth
Vero
Mar 2020 - Jun 2021 (1 year 3 months)
- Increase monthly trial signups volume and conversion rate by 5.3 and 7.2 times respectively through developing weekly experiments and growth sprints.
- Achieve 68.6% user adoption for new features by running product marketing campaigns.
- Grow monthly SEO traffic by 23.5% via content planning, technical audit and site improvement.
- Grow total users by 1.4m and MRR by 35% by strategising and enabling 5 growth teams of 25 to work on growth, activation, and retention initiatives in collaboration with data and product teams.
- Increase weekly organic signups by 39% and new user activation rate by 74% within a quarter via product-led SEO initiative and revamping on and off-platform user onboarding experience.
Head of Growth
GlamCorner
Mar 2017 - Dec 2019 (2 years 9 months)
- Grow company by 26 times in monthly revenue and 60 times in total paying customer base.
- Achieve $3M ARR and increase revenue by 38% within 10 months by launching a subscription product.
- Manage digital budget up to $200k a month while maintaining a blended CPA of $20.
- Increase monthly ROAS by 2.5 times and reduce CAC by 45% while growing conversion volume by 9.2 times for Google Ads.
Director of Growth
Tinybeans
Dec 2019 - Mar 2020 (3 months)
- Increase conversion rate by 28% by making website 2.3x faster.
- Set up marketing automation for onboarding, retention and referral in LeanPlum.
- Work with a data scientist to rebuild the growth and retention dashboards in Tableau.
- Design product and A/B testing prioritization framework.
Growth Marketer
Airtasker
Sep 2014 - Mar 2017 (2 years 6 months)
- Manage and optimize Adwords campaigns with budget up to $100,000 per month, which improves conversion rate by 66% and reduces CPA by 25%
- Create marketing analytics reports for SEO, Google Ads, Facebook Ads, Facebook and Vero.
- Research and implement on-page optimization and link building
to increase organic traffic by 400% in 12 months.
- Conduct website analytics, SEO audit and write detailed tech tasks for 12 clients including a funded accounting startup, an acquired and largest online education business, and an ASX listed online foreign exchange and payment company. This grows their SEO traffic by 10% - 30% in 1 year.
- Research and design 6 months SEO strategy and traffic projection for 4 clients.
Tech stack
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