Open to opportunities

Jesse Peters

@jessepeters

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Highly analytical marketing strategist with proven demand generation expertise.

Australia

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What I'm looking for

I am looking for a role that challenges me creatively and strategically, offering opportunities for growth and innovation within a collaborative team environment.

I am a highly analytical and data-driven marketing strategist with extensive experience leading marketing teams for both Australian start-ups and global technology businesses. My proven ability to deliver measurable outcomes is reflected in my effective planning and management of large monthly budgets, alongside my strengths in growing and mentoring high-performance teams.

Currently, as the Associate Director of Demand Generation at BrightHR, I have successfully doubled leads month-on-month through improved market segmentation and digital marketing planning. I spearheaded performance marketing activities that achieved over 500% return on ad spend, while managing a substantial monthly marketing budget of $350k. My previous roles have equipped me with a robust skill set in demand generation, customer retention, and brand development, which I leveraged to drive significant growth and establish thought leadership in the industry.

Throughout my career, I have consistently focused on building and leading high-performing teams, developing innovative marketing strategies, and executing campaigns that resonate with target audiences. My commitment to excellence and results-driven approach has enabled me to contribute to the success of various organizations, and I am eager to bring this expertise to new challenges in the marketing landscape.

Experience

Work history, roles, and key accomplishments

Current

Associate Director Demand Generation

Current

BrightHR

Mar 2024 - Present (1 year 2 months)

Leading the ANZ marketing team, responsible for demand generation and performance marketing. Achieved over 500% return on ad spend while managing a $350k monthly budget. Focused on improving market segmentation and digital marketing strategies to double leads month-on-month.

Demand Generation Performance Marketing Budget Management Digital Marketing Market Segmentation Team Leadership ROI Optimization SEM Paid Social Email Marketing

Global Head of Product Growth

PropHero

Aug 2023 - Mar 2024 (7 months)

Executed a digital marketing strategy that doubled lead growth month-on-month and launched the PropHero app, resulting in significant revenue growth. Developed a customer engagement strategy that improved retention and positioned the brand as a thought leader.

Lead Generation Digital Marketing Strategy Customer Retention Brand Development Marketing Automation Content Strategy Team Building Revenue Thought Leadership

Head of Marketing

InstantCheckout

Mar 2023 - Aug 2023 (5 months)

Implemented a demand generation strategy that increased monthly recurring revenue by 250%. Launched the brand across paid channels and significantly increased organic traffic through effective content marketing.

Demand Generation Inbound Marketing Paid Marketing Content Marketing Brand Strategy Marketing Revenue Lead Generation

Head of Marketing

CabchargePayments

Jan 2021 - Feb 2023 (2 years 1 month)

Rebuilt the Cabcharge Payments brand post-Covid, achieving a 54% increase in new accounts monthly. Managed a $4m budget and developed a 5-year growth plan to establish market leadership in corporate travel management.

Brand Marketing Marketing Planning Budget Management Community Engagement Team Leadership Strategic Planning Customer Acquisition

Head of Growth

Shippit

May 2018 - Jan 2021 (2 years 8 months)

As the first marketing hire, tripled lead generation within 6 months and established a content marketing strategy that significantly increased enterprise leads. Managed budgets effectively to support growth.

Demand Generation Content Marketing Budget Management Lead Generation Media Strategy Product Led Growth Analytics

Education

Degrees, certifications, and relevant coursework

University of New South Wales

Bachelor of Media, Communications & Journalism

2010 - 2013

Bachelor of Media with a focus on Communications and Journalism, providing a strong foundation in media practices and effective communication strategies.