Dario Slifkin
@darioslifkin
Analytical performance marketing manager with expertise in digital channels.
United KingdomWhat I'm looking for
I am an analytical multi-digital channel expert with a specialization in pay-per-click advertisements, managing a substantial annual spend of £21,600,000 and achieving a remarkable 4 ROAS. My experience spans both in-house and agency roles, showcasing my technical and emotional intelligence in the marketing field. I have a strong proficiency in search, pmax, and SBV campaigns, as well as conversion rate optimization (CRO), social media, and SEO strategies.
Throughout my career, I have successfully led campaigns that not only increased revenue but also optimized spending. For instance, during my tenure as a PPC Manager, I managed a daily spend of £21,000, generating an additional £1.19 million in revenue. My analytical skills have allowed me to introduce innovative tools that prevent invalid traffic, saving significant costs monthly. I am dedicated to supporting my colleagues and driving KPIs through empathy and industry knowledge.
With a passion for digital marketing that began as a hobby, I have transformed my entrepreneurial spirit into a successful career. I aspire to advance to a CMO or CEO role, leveraging my extensive experience and insights to lead teams and drive business growth.
Experience
Work history, roles, and key accomplishments
PPC Manager
BiGDUG
Jan 2022 - Present (3 years 6 months)
Led daily spend of £21,000 across search, display, and PMax campaigns on Google, YouTube, and Bing, resulting in a 1% YoY spend increase and £1.19m additional revenue in 2023. Enhanced shopping impression share by 6% to boost sales by 22% while reducing spending by 18% YoY.
Senior PPC Specialist
OMD
Jan 2021 - Present (4 years 6 months)
Steered 11 FMCG brands for Bacardi across 10 countries, driving B2C awareness through Google, Bing, and Amazon sales. Introduced reduced bidding outside B2C hours via Skai to improve ROI and managed £9,000 daily spend, focusing on impression share and conversions.
eCommerce Specialist
ALDI
Jan 2019 - Present (6 years 6 months)
Optimised and managed Aldi's UK search engine FMCG advertisements on Google and Bing, controlling £35,000 daily spend with a target 5x ROI and accounting for 15% of total UK annual revenue. Attended daily strategic meetings to pinpoint search query demand and mitigate risk to sell-through.
Education
Degrees, certifications, and relevant coursework
University of Sussex
Business Management, Business Management
Explored millennial purchasing decisions through m-commerce for my dissertation. Achieved a 2:1 classification in Business Management.
Sunderland High School
A Levels, Business, Geography, IT
Achieved A* in Business, A in Geography, and A in IT. Also obtained 8 GCSEs with grades A to C, including Maths and English.
Tech stack
Software and tools used professionally
Availability
Location
United KingdomAuthorized to work in
Job categories
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