Patty Sherman Campbell
@pattyshermancampbell
Director of Partnerships| Clinical Program, Product, Strategy | Healthcare Technology | Digital Health | SaaS | VBC | Go-to-Market Strategy
What I'm looking for
I’m a healthcare and digital health strategic partnerships leader with more than 20 years of experience supporting digital health, wellness, healthcare delivery, and education. I bring a track record in clinical care delivery and operations, pipeline management, partner ecosystem expansion, and program and product development and management—always anchored in data-driven decision making and strong customer relationship management (CRM).
I’m known for building high-value partnerships and leading complex deal and growth cycles that deliver measurable revenue growth. Highlights include negotiating 10+ payer and provider partnerships for value-based care delivery (up to 26% revenue increase), launching a membership product for 4K+ health coaches with 87% retention and 15%-20% YoY revenue growth, and developing a digital matching and implementation platform enabling 15K+ coaching sessions, improving enrollment by 55% and reducing operational time by 90%.
Experience
Work history, roles, and key accomplishments
Clinical Product & Growth Consultant
Functional Healing & Wellness, LLC
Jan 2019 - Present (7 years 5 months)
Advised physician-led practices, ACOs, and health/wellness firms on scalable value-based care and digital engagement. Negotiated 10+ payer/provider partnerships, helped drive up to 26% revenue lift, improved engagement by 33% and patient lifestyle-access by 45%, and supported 20% market growth with 30% retention gains.
Director of Development & Partnerships
Functional Medicine Coaching Academy, Inc.
Jan 2016 - Jan 2025 (9 years)
Built a global healthcare coaching partner ecosystem across 200+ organizations and led a cross-functional team of 6. Drove 35% incremental annual revenue, launched a membership program for 4K+ coaches (87% retention; 15–20% YoY growth), and developed a matching platform enabling 15K+ coaching sessions with 55% higher enrollment and 90% less operational time.
Adjunct Lecturer
Thomas Jefferson University
Jan 2008 - Jan 2011 (3 years)
Developed and delivered evidence-based early intervention and pediatric care coursework and labs, supporting 200+ graduate students annually. Co-led an academic partnership with the University of Delaware to expand field-based learning opportunities aligned to clinical practice needs.
Clinical Faculty & Adjunct Lecturer
University of Delaware
Jan 2005 - Jan 2011 (6 years)
Designed and led clinical training programs for 50+ pre-OT students annually, increasing OT admissions by 20% and interdisciplinary pediatric enrollment by 15%. Integrated inclusive developmental models and hands-on clinical education for 150+ students serving 200+ children each year.
Education
Degrees, certifications, and relevant coursework
Misericordia University
Master of Science in Occupational Therapy, Occupational Therapy
Earned a Master of Science in Occupational Therapy from Misericordia University.
King's College
Bachelor of Science in Biology, Biology
Earned a Bachelor of Science in Biology with a minor in Psychology from King's College.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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