Open to opportunities

Lance Pine

@lancepine

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Revenue and growth leader specializing in GTM strategy, SaaS, healthcare and digital marketing.

United States

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What I'm looking for

I seek senior leadership roles where I can own GTM strategy and P&L, lead cross-functional teams, scale revenue through data-driven marketing, and drive operational improvements and M&A integration.

I am a revenue and growth leader with 25+ years building and leading GTM teams across healthcare education, SaaS, and digital marketing, driving measurable improvements in paid media ROAS, site revenue, and Salesforce-driven MQL performance. I have owned P&L responsibility, led turnaround initiatives (including a $6.7M B2B turnaround), and scaled national sales and partnerships to drive multi-million dollar growth.

I specialize in demand generation, lifecycle marketing, funnel conversion optimization, retention strategies, partnerships, and revenue operations. I combine data-driven execution with team leadership—building dashboards, improving KPI discipline, industrializing AI-driven content, and successfully integrating M&A technology stacks to deliver sustainable revenue uplift.

Experience

Work history, roles, and key accomplishments

Current

VP/General Manager

Current

Clever Mixtures LLC

Mar 2023 - Present (2 years 10 months)

Built commercial customer performance dashboards and business review processes that led 6 of the top 20 clients to increase gross revenue and helped win 5 new logos; drove NPS to 87 with 91% promoters and scaled digital classroom initiatives to boost Google reviews.

GTM Strategy Dashboarding Client Growth NPS Digital Marketing Performance Analytics

VP Marketing

Kooth

Aug 2023 - Jul 2024 (11 months)

Owned go-to-market strategy for a statewide behavioral health virtual services platform, supporting 14,000 users and 3,500 coaching sessions and driving early demand with 3,063 downloads and 2,381 accounts from targeted school outreach.

GTM Strategy Demand Generation Partnerships User Acquisition Digital Health Analytics Outreach

VP/General Manager

Colibri Group

Nov 2020 - Mar 2023 (2 years 4 months)

Owned nursing and allied healthcare division P&L and executed a $6.7M B2B turnaround by restructuring CRM execution, KPI reporting, and prioritization to enable multiyear deals.

P&L management KPIs B2B Sales GTM

VP Marketing

Relias

Oct 2017 - Nov 2020 (3 years 1 month)

Led a 30+ person GTM team for a $32M+ D2C ecommerce unit, improving paid media ROAS 34% YoY and driving site revenue gains up to 197% while increasing MQLs 130% YoY and improving MQL-to-opportunity conversion 48%.

Paid Media Ecommerce Product Marketing SEO Salesforce Reporting Team Leadership Subscription Models Analytics

VP Marketing

L7 Creative

Jun 2015 - Oct 2017 (2 years 4 months)

Led integrated marketing, analytics, and sales automation for agency clients, reduced headcount while cutting $900K+ in expenses and increased revenue 30% and profit 6% with no deliverable reductions.

Integrated Marketing Analytics ROMI Sales Automation Brand Strategy Agency Management Client Services

VP Strategic Partnerships

Gannett Healthcare Group

Jan 2012 - Jun 2015 (3 years 5 months)

Led national sales and key accounts to $16M+ annual revenue, owned advertising sales that generated 45%+ of company top line and drove 40%+ top-line growth in FY14 through major partner and channel relationships.

National Account Sales Strategic Partnerships Advertising Sales Account Management Contract Negotiation Revenue Growth

VP Sales

Gannett Healthcare Group

Nov 2009 - Dec 2011 (2 years 1 month)

Built regional growth plans and GTM structure to increase sales velocity and expansion revenue, expanding business development programs that grew business 20% in 2010.

Sales Leadership GTM Planning Business Development Sales Operations Regional Sales Salesforce

Director of Sales

Gannett Healthcare Group

Aug 2005 - Nov 2009 (4 years 3 months)

Managed $3M–$5M regional sales, expanded SMB client base 35% in 2008, and built Salesforce-based reporting and a $1.5M expense budget to improve market feedback.

SMB Growth Budget Management Salesforce Client Acquisition Sales Reporting Forecasting

General Manager

Outreach Marketing

May 2003 - Jul 2005 (2 years 2 months)

Increased client base 60% through integrated marketing and sales promotions and launched the company website and CRM to formalize operating procedures.

General Management Integrated Marketing CRM Client Acquisition Website Launch Sales Promotions