Krista Hayes
@kristahayes
Strategic healthcare leader driving payer-provider modernization, growth, and data-driven outcomes.
What I'm looking for
I am a strategic leader in payer and provider transformation with deep experience developing go-to-market strategies, directing multi-market modernization programs, and securing major network contracts. I have led initiatives that expanded advisory impact, delivered measurable ROI, and integrated AI/ML analytics into flagship products to improve provider engagement and price transparency.
I partner with client leadership to win and execute large RFPs and re-bid campaigns, drive regulatory compliance efforts, and create scalable toolkits and education frameworks. I excel at building teams, operationalizing network programs, and translating market and competitive insights into actionable roadmaps that improve provider satisfaction and organizational performance.
Experience
Work history, roles, and key accomplishments
Director of Strategy and Growth
Optum Advisory Services
Apr 2019 - Nov 2025 (6 years 7 months)
Led multi-market payer-provider modernization programs and product development, expanding advisory impact 35% and contributing to $17M in sales while securing >$200M in network contract wins. Implemented AI/ML-driven tools and compliance toolkits to improve provider engagement, transparency, and regulatory alignment.
Senior Consultant
Optum Advisory Services
Jan 2017 - Apr 2019 (2 years 3 months)
Led network development and strategic network design for Commercial, Medicare, and Medicaid markets, securing $200M+ in contracts and winning competitive RFPs through tailored responses and operational roadmaps. Drove provider engagement and network accreditation efforts.
Associate Director of Network Programs
UnitedHealthcare
Jan 2016 - Jan 2017 (1 year)
Oversaw Kansas health plan network operations, rebuilt network infrastructure and reporting, led system conversions and LTSS credentialing framework, and developed training and policy to enable new market launches. Drove cultural competency and rural health initiatives.
HCBS Network Manager
UnitedHealthcare
Jan 2014 - Jan 2016 (2 years)
Managed a team of 8 provider advocates, led provider advisory board and compliance reporting, and implemented a Provider Advocate toolkit to improve provider satisfaction and audit readiness.
Senior Provider Advocate
UnitedHealthcare
Jan 2012 - Jan 2014 (2 years)
Contributed to the KanCare program launch by performing root cause analyses on claims and provider issues, conducting training, and managing credentialing, contracting, and reporting setups.
Education
Degrees, certifications, and relevant coursework
Missouri State
Communications, Healthcare
1995 - 1997
Attended 2 years at Missouri State University from 1995-1997, I started in the workforce in lieu of completing my degree.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
Skills
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