Allison Wagner

Built Lifesight's agency partner ecosystem from zero as sole IC, sourcing partners, negotiating commercial agreements, and executing the full partner motion. Uncovered a partner-attribution gap and led a cross-functional RevOps workshop, moving agency-sourced pipeline from $0 to $200K in new opportunities within weeks.

Scaled technology and agency partnerships as sole IC, driving $1M+ in sourced, influenced, and retained revenue YTD. Built and launched Wunderkind's agency partner program from zero, including enablement frameworks, GTM motion, pipeline workflows, and KPI tracking.

Built North American partner function from zero as sole IC, expanding agency and technology partnerships to drive new market penetration. Developed partnership frameworks and GTM strategies supporting US expansion, driving partner-sourced revenue.

Managed strategic ecommerce partnerships, driving new revenue and a 95% retention rate across enterprise accounts. Aligned roadmaps and resolved technical blockers with senior stakeholders to increase channel revenue.

Managed full partnership lifecycle (sourcing, negotiating, onboarding, enablement) across technology and digital agency partners. Built joint business plans and co-marketing strategies to increase partner activation and shared pipeline; established C-suite reporting cadence.

Expanded partner ecosystem through technology, agency, and UPS alliances, delivering partner-sourced pipeline growth. Drove demand and revenue growth through integrated marketing programs, events, and GTM activities across progressive marketing and partnerships roles.

Supported marketing events and GTM activities to drive demand and revenue growth.

Drove demand and revenue growth through integrated marketing programs, events, and GTM activities.

Bachelor of Science in Business Marketing & Management from Pennsylvania State University.