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John Lustig

@johnlustig

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Zero to One to Enterprise - Healthcare Polymath - New Vertical GM - Strategic Initiative Leader

United States

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What I'm looking for

I'm exceptional at:

Taking healthcare startups to the next level, making them truly scalable
Exploring & launching new business verticles, both defined and unknown.

I own the business case, strategy, and execution of the respective new business area. I take it from product-market fit to a major component of an organization's offering, ensuring bolt-on to existing ops infrastructure.

As a seasoned business builder, my background involves taking an abstract idea from Zero to One to Enterprise. I have a proven track record of driving growth and innovation in the healthcare industry. With a unique ability to simplify complex problems and develop creative solutions, I have successfully led multiple organizations through periods of rapid expansion and transformation.

Throughout my career, I have demonstrated a passion for improving healthcare outcomes and reducing care costs. My expertise spans business strategy, product development, and team leadership, focusing on delivering exceptional results and driving business growth.

I am a collaborative leader with a solid ability to build and manage high-performing teams, and I thrive in fast-paced environments where no two days are ever the same. With a strong background in business acumen, financial acumen, and new business validation, I am well-equipped to drive business growth and success in any organization.

Experience

DIRECTOR NEW BUSINESS GM, RPM & CLINICAL PROGRAMS

OMRON HEALTHCARE

Jan 2020 - Dec 2022 (2 years 11 months)

Owned the evolution of a medical device giant from stocking retail shelves to a healthcare services organization via New Business Building. Scaled VitalSight solution, stabilized solution design and support infrastructure, developed functional playbooks, onboarded teams, managed a leadership team, and implemented business processes and accountability. Built growth and execution engines and owned c

Business Solution Design Team Management Solutions Growth Strategy

DIRECTOR NEW BUSINESS GM, HEALTHCARE SERVICES

OMRON HEALTHCARE

Oct 2018 - Jan 2020 (1 year 3 months)

Recruited to redefine capabilities in support of new business strategy, converting Omron's value to the clinical market, design MVP, and pilot execution. Designed end-to-end RPM MVP, demonstrated success through partnership with a cardiologist, enrolling 200 patients in 2 months. Maintained 90%+ participation rates over 6-month and 12-month period. Developed sales process and RFP templates with a

Business Strategy Sales Process Onboarding Partnership Development Market Insights Market Assessment Product Market Fit Go To Market (GTM)Go To Market Strategy Go To Market Planning Go To Market Programs Go To Market Operations Market Opportunity Framework Market Intelligence Gathering Patient Engagement Patient Recruitment Patient Care Coordination Inpatient Ordering Workflows Patient Reported Outcomes (PROs)Chronic Care Programs Chronic Kidney Disease (CKD)Test Execution Test Strategy Clinical Strategy Clinical Leadership Clinical Monitoring Plan Evidence Based Clinical Care Clinical Quality Improvement Initiatives Build Systems UX Design Org Design System Design Growth Design Process Design Systems Design Service Design Solution Design Workflow Design Experience Design Launch Process Process Mapping Business Process Process Modeling Process Innovation Process Optimization Process Improvement Process Development Business Process Analysis Business Process Mapping Decision Making Processes

DIRECTOR GROWTH STRATEGY & EXECUTION - HEAD OF OPERATIONS

OCULUS HEALTH

Sep 2015 - Oct 2018 (3 years 1 month)

Chronic Disease Management startup that partners with provider groups to improve health outcomes & reduce care costs across the Medicare population. Constructed an independent sales rep network of ~1k who sold Oculus CCM to provider organizations within one year. Ideated end-to-end Patient Lifecycle Management (PLM) Solution; projected 17.3x profitability increase and a 70% reduction in OPEX. Secu

Growth Strategy Sales Team Management Problem Solving Business Development Product Management Leadership Account Management Negotiation Customer Success Marketing DevOps Analytics Customer Support Collaboration Analytical Skills MySQL Relationship Building Data Analytics Presentation Skills Strategic Planning Cross Functional Collaboration Process Improvement Program Management Change Management Consulting People Management Data Driven Product Strategy Operations Customer Experience Healthcare Training Design Systems Sales Operations Business Acumen Performance Management Partnerships Regulatory Requirements Project Manager Business Analysis Critical Thinking Rollout Product Launch GTM Operations Growth Operations Revenue Operations Product Operations Medical Operations Program Operations Business Operations Healthcare Operations Operational Excellence Operational Management Go To Market Operations Operational And Strategy Experience Revenue Enablement Product Enablement Sales Enablement Partner Enablement Business Transformation Transformation Consulting Strategy UX Strategy GTM Strategy Sales Strategy Client Strategy Program Strategy Business Strategy Clinical Strategy Creative Strategy Corporate Strategy Commercial Strategy Strategy Consulting Strategy Management Enterprise Strategy Vision And Strategy Retention Strategy Project Strategy Revenue Strategy Design Strategy Regulatory Strategy Strategy Development Consulting Strategy Implementation Strategy Strategy Planning Partnership Strategy Go To Market Strategy Sales Strategy Development Business Development Strategy Communication Strategy Strategic Partnerships Channel Partnerships Business Partnership Strategic Thinking Strategic Advisory Strategic Projects Strategic Consulting Strategic Advisor Team Leader Senior Leadership Thought Leadership Executive Leadership Situational Leadership Collaboration Leadership User Experience Leadership Key Opinion Leader (KOL) Advocacy Cross Functional Team Leadership Team Leadership Requirements Gathering Voice Of Customer (VOC) Collection Continuous Improvement Sales Process Improvement Clinical Quality Improvement Initiatives Care Management Gap Analysis SLA And KPI Formulation KPI Tracking KPI Analysis Performance Strategy Performance Monitoring Performance Optimization Key Performance Indicators Business Performance Analysis Business Performance Management Enterprise Performance Management Strategic Problem Solving Technical Problem Solving Problem Solving And Decision Making Decision Making Processes Data Driven Decision Making Process Optimization Program Optimization Workflow Optimization Sales Process Optimization Business Consulting Consultative Selling Solutions Consultant Solutions Consulting Management Consulting Healthcare Consulting Implementation Consultant Mental Healthcare Healthcare Billing Healthcare Delivery Healthcare Services Healthcare Analytics Healthcare Ecosystem Healthcare Technology Healthcare Regulations Healthcare Industry Knowledge Medicare Advantage Medicare ACO Sector Centers For Medicare & Medicaid Services (CMS)Medical Reimbursement Reimbursement Guidelines

FOUNDER/CEO

NATIONAL HEALTH CARE PROVIDER SOLUTIONS

Aug 2011 - Mar 2015 (3 years 7 months)

Created the first online adaptation of advanced life support certification courses to expand HCP access & completion rates. Dramatically increased company revenues from $300k in year one to over $2.2M the following year with a 65% operating margin. Certified more than 200k HCPs and first responders throughout tenure.

Online Education Sales Team Management Growth Strategy

VENTURE CAPITAL ANALYST

PEARL STREET VENTURE FUNDS

Jan 2009 - Aug 2011 (2 years 7 months)

Analyzed potential investment opportunities in various industries. Conducted due diligence, financial analysis, and market research. Assisted in the evaluation and monitoring of portfolio companies.

Investment Analysis Due Diligence Financial Analysis Market Research Portfolio Management