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Patrik Nilsson

@patriknilsson

Commercial executive at Eyeo who scaled SaaS to €20M+ ARR and grew its global user base from 160M to 500M+.

At Eyeo, I lead the international GTM and commercial organisation, scaling the SaaS business to €20M+ ARR and growing its global user base from 160M to 500M+. I own BU-level P&L and commercial strategy, and designed a repeatable GTM playbook across APAC, North America and Western Europe.

At Sony IoT Business Group, I built global commercial and GTM strategies for seven SaaS/IoT products, opening markets across EMEA and the Americas through mobile operators and system integrators. At Osudio (SQLI) Nordics, I built the regional organisation from scratch, grew revenue from €0 to €15M in less than a year, and closed a €15M global project with Carlsberg.

Earlier, I co-founded Podation, a SaaS platform spin-out from Sony, and led commercial transformations at Excito, TAT and Adobe. My work has included pivoting Excito from B2C hardware to B2B software, securing $10M+ in institutional capital, and establishing a Telenor joint venture at Adobe.

Experience

Work history, roles, and key accomplishments

Current

VP, User Growth Business Unit

Current

Eyeo

Jan 2022 - Present (4 years 9 months)

Lead international GTM and commercial organization, scaling SaaS business to €20M+ ARR and growing global user base from 160M to 500M+. Own BU level P&L and commercial strategy, reporting to leadership team and working with board and investors.

GTM Strategy SaaS P&L management Leadership Pipeline Management Forecasting CRM Data Driven Decision Making Negotiation Partnerships

CEO & Co-Founder

Podation

Jan 2020 - Dec 2022 (2 years 11 months)

Co-founded and led a VC-style SaaS spin-out, defining commercial strategy, GTM, and organizational structure. Validated PMF and built initial sales motion for a global monetization and data platform.

SaaS GTM Strategy Fundraising Investor Relations P&L management Sales SDR

Head of Growth & Business Development

Sony IoT Business Group

Jan 2016 - Dec 2020 (4 years 11 months)

Built and led global commercial and GTM strategies for 7 SaaS/IoT products across 5 verticals, each with ~$50M potential. Opened and grew markets in EMEA and the Americas by leveraging mobile operators and system integrators.

GTM Strategy IoT SaaS Business Development Enterprise Sales Value Based Selling Cross functional Leadership Partnerships

Managing Director, Nordics

Osudio (SQLI) Nordics

Jan 2015 - Dec 2016 (1 year 11 months)

Built and led the Nordic GTM and sales organization from scratch, growing regional revenue from €0 to €15M in less than a year. Closed a €15M global project with Carlsberg immediately after joining.

GTM Strategy Sales Leadership Team Building Forecasting Pipeline Management Account Planning Enterprise Sales

Chief Executive Officer (CEO)

Excito

Jan 2012 - Dec 2015 (3 years 11 months)

Led strategic pivot from failing B2C hardware model to high-growth B2B software vendor, delivering full financial and commercial turnaround. Secured $10M+ in capital from institutional investors and acquired major European operator customers.

P&L management Turnaround Management B2B Sales GTM Strategy Fundraising Enterprise Sales Negotiation

VP Growth/General Manager, Head of Business Unit

TAT

Jan 2010 - Dec 2012 (2 years 11 months)

Managed transformation from consulting sales to software licensing, establishing a new global business unit from scratch. Delivered €3M in revenue in nine months and secured €10M in contracts.

Business Development Software Licensing Sales Leadership Product Management Project Management

Head of Business Unit / Head of Sales / Head of Telco Sales MDBU EMEA

Adobe

Jan 2005 - Dec 2010 (5 years 11 months)

Executed commercial strategy for Flash adoption, resulting in distribution of over 800 million licenses and securing contracts with major handset manufacturers. Established multi-million-dollar JV with Telenor and led EMEA mobile sales team, achieving 181% of budget ($28.4M) in 2008.

Sales Leadership Business Development Joint Ventures Mobile Licensing EMEA