Henrik Bengtsson

Leads the commercial function, reporting to the CEO, with responsibility for Sales, Customer Success and Marketing in a regulated financial environment. Manages a team of ~16 employees and focuses on commercial structure, predictability and scalable ways of working.

Led the commercial work of a major sports organization, with responsibility for B2B partnerships, sponsorship revenue, business network and ticket sales, with full P&L responsibility. Drove double-digit annual growth and record attendance through clear expectations and structured accountability.

Led B2B sales in the Western Region in a technically advanced manufacturing environment, managing complex projects with long sales cycles and multiple decision-makers. Delivered stable growth through consistent execution and clear targets, with full budget responsibility.

Led multiple commercial teams with responsibility for ~135 MSEK in revenue, holding several leadership roles including regional responsibility and national KAM leadership. Drove digital transformation and data-driven sales processes, delivering stable revenue growth in a rapidly changing market.

International role responsible for commercial processes and frameworks across 20 markets in Europe, Asia, North and South America. Supported and trained local management teams, co-developed the global CRM system, and conducted global sales audits.

Led a national team responsible for sales budgeting, analysis, pricing, segmentation, forecasting and sales support. Shifted the function from reactive to proactive, improving commercial opportunities and strengthening CRM usage and data quality.

Reported to CEO/CFO and supported regional sales directors, sales managers and product managers. Managed budget and forecast processes, built pricing strategies and segmentation models, and developed sales tools and CRM improvements.

Responsible for sales analysis, reporting and commercial decision support in a data-driven sales organization. Developed BI models for segmentation, prospecting and customer migration, and built dashboards and reporting structures in SAS and Cognos.

Methodologist responsible for statistical modelling, analysis and advisory support to public sector organizations. Designed and executed statistical analyses and models, and provided analytical decision support to municipalities and regional authorities.

Project manager within employee and market research, leading cross-functional projects with responsibility for methodology, analysis and delivery. Conducted data collection, modelling and analysis, and presented results to executive management teams.

Certified in digital sales covering search, display, mobile, native, email, social, influencer, video, audio, DOOH, programmatic, and media mathematics.

Ranked highest among 15 Sales Directors globally in the Metro Sales Academy.

Completed coursework in Information Technology Projects, covering project leadership, IT strategy, communication, and negotiation.

Studied business administration, sales, marketing, and customer psychology.

Master of Social Science in Statistics with specialization in Statistics and Mathematics, including 90 credits in statistics and 45 credits in mathematics.

Completed ten months of military service with leadership duties and full team responsibility.