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Maria Morales

@mariamorales1

Bus Dev Leader expert in partnerships, RTB (AI/SaaS), and operational excellence, aligning tech innovation with strategy to drive global growth.

United Kingdom

Message

What I'm looking for

I seek senior roles driving commercial growth and technology integration, in collaborative international teams focused on scaling products and partnerships.

· Played a pivotal role at the European Space Agency, crafting and executing a comprehensive business strategy for Metasensing’s high-resolution radar systems and space applications.

· Co-founded and scaled a global Programmatic Video Advertising network, managing a team of 30+ specialists worldwide and driving operational excellence.

· Innovative Technology Integration: Directed the design & development of a SaaS platform integrating financial, legal, and CRM operations, and a unified reporting system for multiple RTB platforms, optimizing workflow and financial performance tracking for mission-critical projects.

· Effective Communication: Skilled in presenting complex strategies to stakeholders and fostering cross-functional collaboration.

· Directed multi-channel programmatic campaigns across EMEA, APAC, LATAM and North America, utilizing cutting-edge technologies to improve performance and ROI.

· Aerospace Business Strategy: Expertise in crafting market-entry strategies for advanced aerospace technologies.

· Leadership & Team Management: Experience leading global teams in high-pressure environments.

· Programmatic Technology: Deep knowledge of platforms such as Verve, Xandr, Yahoo, Arena, Magnite, Springserve, Meta, Equative, Liverail among others across multiple channels.

Experience

Work history, roles, and key accomplishments

Current

Founder & Director

Current

Adart Operations

Jan 2022 - Dec 2025 (3 years 11 months)

• Strategic Leadership & Ecosystem Development: Led initiatives to expand market share by 20%, customized to meet diverse client needs across EMEA and APAC markets.
• Startup Support & Operational Management: Strengthened internal capabilities by mentoring junior team members, delivering training sessions to enhance technical expertise and trading proficiency.

Programmatic Advertising Business Development Team Leadership Market Expansion Mentoring Operations Management Strategic Planning

Cofounder & Strategic Director

Avid.Video

Jan 2017 - Dec 2023 (6 years 11 months)

• Strategic Leadership: Drove AVN’s 200% YoY growth through strategy, finance & team management, and partner ecosystem building.
• Operational Management: Scaled AVN to $5M revenue by optimizing operations with in-house AI solutions, boosting team productivity by 30%.
• Startup Support : Secured reliable work-from-home infrastructure in UK, India, Poland, France, and Spain.

Senior Sales Account Manager

AdMetrics Media

Jan 2015 - Dec 2017 (2 years 11 months)

Expanded demand-side client relationships across NA, EMEA, and APAC, boosting campaign collaboration. Managed a 10-person AdOps team in India, improving efficiency and exceeding KPIs by 40%. Represented the company at industry events to drive programmatic adoption. Mentored junior team members and strengthened cross-team knowledge sharing.

Team Leadership Mentoring Negotiation And Influence Sales Enablement Business Development Global Team Collaboration Programmatic Advertising Event Sponsorships Demand Generation Demand Side Platforms (DSPs)Partnership Development Global Markets Global Mindset

Business Development Manager

Crazy 4 Media

Jan 2011 - Dec 2014 (3 years 11 months)

Expanded programmatic display and video services across EMEA, APAC, and NA, strengthening client relationships and driving a 40% upsell increase. Coordinated London with New York teams to align global strategies and share best practices. Represented the company at industry events and client meetings, promoting the network’s value proposition.

Business Development Programmatic Video Advertising Upsell Market Expansion Sales Strategy Salesforce Team Collaboration Campaign Management Programmatic Media Buying Programmatic Advertising Data Analysis Analytical Skills Display Advertising Sales Development Tracking Setup Tracking Systems Reporting Tools

Marketing and Sales Manager

European Space Agency

Jan 2009 - Dec 2011 (2 years 11 months)

Designed and executed the business, commercial, and marketing strategy for Metasensing, fostering collaboration across ESA incubation programs and government partners. Coordinated cross-functional teams, set KPIs, and streamlined commercialization. Developed risk-mitigation plans, ensured regulatory compliance, and supported ESA’s adherence to international standards.

Business Strategy Go To Market Stakeholder Management Commercialization KPIs Risk & Compliance Roadmap Planning Roadmap Development Operations Management Strategy Development Government Relations Government Programs Agency Management Grant Management Business Case Development Process Mapping Business Analysis Business Operations Business Analytics

Marketing Manager

Chavsa

Jan 2007 - Dec 2009 (2 years 11 months)

Developed and executed marketing plans and customer messaging for turnkey office design and refurbishment projects, supporting expansion from Seville to Madrid and managing budgets and quality processes.

Marketing Strategy Campaign Management Budgeting Market Expansion Messaging Project Coordination Quality & Compliance Team Leadership

Education

Degrees, certifications, and relevant coursework

Escuela de Organización Industrial (EOI)

Master of Business Administration, Business / Industrial Organization

Completed an MBA focused on business building and industrial organization at EOI.

Universidad de Sevilla

Master, Advertising, Journalism & Audiovisual Information

2001 - 2006

Grade: 3.3

Expertise in strategic communication, advertising, and audiovisual storytelling, with a foundation in designing compelling campaigns, analyzing audience behavior, and producing content across digital and multimedia platforms. Skilled in integrating creative and analytical approaches to craft messages that engage, inform, and influence target audiences effectively.