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Rocco Petrizzo

@roccopetrizzo

Senior Sales Leader with 15+ years of experience driving enterprise revenue growth across Spain and EMEA through consultative B2B sales, strategic acc

Spain
Message

Senior Sales Leader with 15+ years of experience driving enterprise revenue growth across Spain and EMEA through consultative B2B sales, strategic account management, and commercial leadership. Proven success managing complex sales cycles from prospecting to close, developing C-level relationships, and delivering sustained double-digit revenue growth. Experienced leading distributed sales teams, building strategic partnerships, and collaborating with Marketing to generate pipeline and accelerate customer acquisition. Skilled in Salesforce CRM, pipeline management, forecasting, and value-based solution selling within highly competitive B2B markets.

Experience

Work history, roles, and key accomplishments

Hygiena logoHY
Current

Regional Commercial & Channel Leader

Jul 2021 - Present (5 years 2 months)

Led commercial operations across diagnostics, food safety, and environmental monitoring markets with P&L responsibility for a multimillion euro regional business. Delivered 15-18% YoY growth for 4 consecutive years and improved regional gross margins by 30%.

Education

Degrees, certifications, and relevant coursework

ENEB - Escuela de Negocios Europea de Barcelona logoEB

ENEB - Escuela de Negocios Europea de Barcelona

Direccion comercial y marketing, Business, Management, Marketing, and Related Support Services

2026 - 2027

Pursuing a Direccion comercial y marketing program, focusing on business, management, marketing, and related support services.

ENEB - Escuela de Negocios Europea de Barcelona logoEB

ENEB - Escuela de Negocios Europea de Barcelona

Master of Business Administration, Business Administration

2026 - 2027

Pursuing a Master of Business Administration (MBA) with a focus on sales management and account executives.

FO

Founderz

Master's degree, Artificial Intelligence and Innovation

2023 - 2024

Completed a Master's degree in AI & Innovation, focusing on applied artificial intelligence and business innovation. Gained practical understanding of AI use cases, automation, and data-driven strategy.

DS

Deusto Salud

Diploma, Naturopathic Medicine

2016 - 2018

Completed a Diploma in Naturopathic Medicine/Naturopathy, focusing on natural health and holistic approaches.

Universitat de Barcelona logoUB

Universitat de Barcelona

Diploma of Advanced Studies, Biotechnology

Pursued a Diploma of Advanced Studies in Biotechnology, covering molecular biology, biochemistry, plant biology, and microbiology.

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