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Celia Ralaimihoatra

@celiaralaimihoatra

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New business developer at Quartr, who tripled monthly new ARR and built a scalable sales operation.

Sweden

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At Quartr, I sold a data API to C-suite and technical buyers, closing 120% of a six-month quota. I self-sourced 80% of my pipeline and used A/B tests on outreach to find what converted.

As Sales Director at Quartr, I tripled monthly new ARR from $400k to $1.2m and grew the sales organisation from 6 to 13 people. I implemented Salesforce and established pipeline, reporting and forecasting routines before returning to a quota-carrying role.

Across DanAds, RTL AdAlliance and Epidemic Sound, I sold advertising, content licensing and brand solutions to travel, hospitality and media clients. My work included retaining six key EMEA accounts at DanAds, negotiating a trading agreement with IPG Nordics worth a minimum of $5m a year, and growing an Epidemic Sound account book to $1m in ARR.

Experience

Work history, roles, and key accomplishments

Current

Account Executive, API

Current

Quartr

Dec 2024 - Present (1 year 10 months)

Closed 120% of a $450k six-month quota selling a data API to C-suite and technical buyers. Self-sourced 80% of pipeline through cold calling, LinkedIn and email, and ran full sales cycles from discovery to close.

Cold Calling LinkedIn Email outreach A B Testing Sales Cycle RFP Negotiation Salesforce MEDDIC

Sales Director

Quartr

Apr 2024 - Dec 2024 (8 months)

Tripled monthly new ARR from $400k to $1.2m in eight months and grew the sales team from 6 to 13. Implemented Salesforce and established pipeline, reporting, and forecasting routines.

Sales Leadership Team Building Salesforce Pipeline Management Forecasting Revenue Growth

Senior Client Partnership Manager

DanAds

Sep 2023 - Apr 2024 (7 months)

Managed six key EMEA accounts including TripAdvisor, Philips, and TV4, retaining all six and generating $20m in advertising revenue. Led onboarding, training, and quarterly business reviews, and secured a $300k upsell.

Account Management Client Onboarding Training QBRs Upselling AdTech EMEA

Sales Manager

RTL AdAlliance

Feb 2021 - Sep 2023 (2 years 7 months)

Sold video, connected TV, and in-app advertising to brands including SAS, Scandic Hotels, and L'Oréal. Negotiated a trading agreement with IPG Nordics worth a minimum of $5m a year and grew agency revenue year on year.

Advertising Sales Video Connected TV In App Agency Relations Negotiation Revenue Growth

Customer Success Manager & Licensing Manager

Epidemic Sound

Aug 2018 - Feb 2021 (2 years 6 months)

Managed and onboarded 40+ enterprise accounts, growing the book to $1m in ARR, 208% of its starting value. Ranked top upseller in a global team of six for three consecutive quarters.

Customer Success Onboarding Account Management Upselling Licensing ARR Growth

International Key Account Manager

The Local

Jan 2017 - Dec 2018 (1 year 11 months)

Managed international key accounts for a digital news publisher.

Account Director

Future PLC

Jan 2016 - Dec 2017 (1 year 11 months)

Directed accounts at a global media company.

Programmatic & Display Sales Manager

Zoopla Property Group

Jan 2015 - Dec 2016 (1 year 11 months)

Managed programmatic and display advertising sales.

Programmatic Advertising Display Advertising Sales

Account Executive & Account Manager

Exterion Media

Jan 2012 - Dec 2015 (3 years 11 months)

Progressed from SDR to Account Executive to Account Manager. Won Sales Pitch of the Year and Sales Team of the Year, and ran stands and client meetings at London Media Weeks.

Sales Account Management Client Meetings