Open to opportunities

Farah Bendaoud

@farahbendaoud

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Global revenue and GTM leader driving enterprise growth across SaaS, IoT and AI.

Sweden

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What I'm looking for

I seek senior commercial roles where I can scale international revenue engines, refine GTM strategy, mentor teams, and apply AI and cybersecurity insights to drive predictable, compliant growth.

I am a global sales and go-to-market leader with 15+ years of experience driving enterprise growth across SaaS, IoT, security, and data-driven technologies. I build international sales engines from zero and lead multi-region revenue portfolios with operational rigor.

I have a proven track record closing complex, multi-stakeholder deals and standardizing sales processes—MEDDPICC, CRM governance, and Order-to-Invoice—to improve forecast accuracy and pipeline predictability. I translate advanced technology into clear business outcomes for senior stakeholders.

My leadership blends calm, ethical decision-making with hands-on coaching and cross-functional collaboration across Sales, Finance, Product, and Ops. I have launched and scaled revenue motions in hospitality, security, retail and manufacturing verticals and delivered measurable pipeline and reactivation results.

I continue to strengthen expertise in AI-enabled sales and cybersecurity strategy to support secure, scalable commercial growth, while maintaining a practical focus on pricing, contracts, compliance and international deal execution.

Experience

Work history, roles, and key accomplishments

Sales Manager

Devward

Oct 2024 - Nov 2025 (1 year 1 month)

Built the company's sales engine, defining CRM governance and outbound workflows; generated €200K+ qualified pipeline within 12 months and standardized MEDDPICC to improve forecast accuracy by ~20%.

Sales Strategy MEDDPICC Pipeline Generation KPI Design Outbound Sales Forecasting

Account Manager

ACRE Security

Sep 2023 - Sep 2024 (1 year)

Owned a €1.6M annual revenue target across four regions and reactivated €400K+ in dormant accounts by remapping buying groups and identifying new economic buyers.

Account Management Revenue Forecasting Pipeline Hygiene GTM Strategy CRM Stakeholder Management

Insight Sales & Business Enablement

Tobii AB

Apr 2022 - Aug 2023 (1 year 4 months)

Penetrated new enterprise verticals for eye-tracking technology and designed CRM gatekeeping and pre-order validation protocols to ensure 100% data accuracy before order placement.

Enterprise Sales CRM Stakeholder Engagement Process Design

Order Administrator

Samsung

May 2021 - Nov 2021 (6 months)

Managed SAP order flows for Finnish resellers and ensured zero delivery delays through proactive supply-chain coordination across consumer electronics channels.

SAP Order Management Supply Chain Coordination Reseller Logistics Data Entry

Business Development Director

Flowers by Saida B

May 2009 - Feb 2019 (9 years 9 months)

Scaled a luxury brand from startup to five retail locations with €1M+ annual turnover, owning full P&L, supply chain, partnerships, and leading a team of 15+ employees.

P&L management Business Development Scaling Supply Chain Partnerships Team Leadership Client Relations Strategic Sales

Account Executive

Land Rover & Jaguar

Jan 2003 - Dec 2006 (3 years 11 months)

Managed distributor partnerships across Europe, LATAM, and North Africa and increased Spanish market sales by 20% by converting a reseller into a certified distributor.

Channel Management Sales Growth Market Expansion Negotiation Reseller International Sales