Open to opportunities

Niraja P S

@nirajaps

Message

I am a marketing and operations leader driving process and growth.

India

Message

What I'm looking for

I seek a senior marketing and operations role where I can optimize processes, implement marketing technology (Salesforce), lead cross-functional teams, mentor talent, and drive data-driven campaigns to deliver measurable ROI in healthcare, pharma, retail or related sectors.

I am a results-driven marketing and business operations leader with 11+ years of experience across Healthcare, Medical Device, Pharma, Retail, Manufacturing and Education. I specialize in business analysis, process optimization, and cross-functional leadership.

At BICS GLOBAL I led marketing operations strategy, improving campaign efficiency by 30% and reducing cross-team cycle time by 25% through streamlined processes and marketing technology management. I have implemented Salesforce and marketing automation platforms and built analytics dashboards to drive ROI and data-driven decisions.

I create clear documentation, risk-management plans, and SOPs while mentoring teams to maintain operational consistency and timely delivery. I enjoy translating business needs into technical solutions and leading agile teams to successful outcomes.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Business Operations Lead

Current

BICS Global

Sep 2024 - Present (11 months)

Directed marketing operations and managed the Martech stack (Salesforce, Pardot), improving campaign efficiency by 30% and reducing lead-to-sale cycle time by 25% while implementing KPI dashboards and SOPs.

Marketing Operations Salesforce Pardot Campaign Management Marketing Analytics Automation)KPIs Process Optimization Team Leadership

Senior Business Analyst

BICS Global

Apr 2018 - Oct 2024 (6 years 6 months)

Led business analysis and process optimization initiatives across Healthcare, Medical Device, Retail and Pharma, producing BRDs/FSDs and maintaining project status tracking across five levels to ensure timely delivery. Conducted risk assessments and implemented mitigation plans to improve operational reliability.

Business Analysis Process Optimization BRD FSD Stakeholder Management Risk Assessment Project Management Requirements Gathering Agile

Senior Business Analyst

Biz Impact Cloud Solutions

Feb 2013 - Mar 2018 (5 years 1 month)

Analyzed business operations and translated stakeholder needs into technical specifications and process models, identifying gaps and driving operational enhancements. Led cross-functional teams in Agile delivery and prioritized system defects to meet project timelines.

Requirements Gathering Process Modeling Data Analysis Functional Specifications Agile Client Management

Software Developer

Raakar Soft Solutions Pvt Ltd

Oct 2010 - Mar 2012 (1 year 5 months)

Developed Java-based applications across the full SDLC, applying analytical problem-solving to deliver efficient software solutions and support downstream business analysis activities.