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pradeep kumar User

@pradeepkumaruser

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Experienced Marketing Operations Manager with expertise in campaign management.

India

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What I'm looking for

I seek a dynamic role that fosters innovation, collaboration, and growth opportunities.

With over 11 years of experience in Marketing Automation and Email Campaign Management, I have honed my skills in various roles, including Campaign Management Specialist, Production Analyst, and Technical Lead. Currently, I serve as the Marketing Operations Manager at Western Union, where I lead a team of specialists in executing multi-channel campaigns across global regions.

My expertise lies in managing end-to-end email marketing projects, from client onboarding to campaign execution and reporting. I have a proven track record of implementing marketing automation tools like SFMC, Marketo, and Eloqua, ensuring compliance with industry standards while delivering high-quality campaigns. My analytical skills enable me to provide actionable insights through data reporting, enhancing campaign performance and client satisfaction.

I am passionate about leveraging technology to optimize marketing strategies and drive business growth. My commitment to quality assurance and team management has consistently resulted in successful project outcomes and improved onboarding processes for new team members.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Manager

Current

Western Union Services India Pvt Ltd

Jun 2024 - Present (1 year 1 month)

Led end-to-end execution of multi-channel campaigns (Email, SMS, Push) using platforms like SFMC and Braze to target customers across global regions. Managed a team of 20+ specialists, including HTML coders, QA analysts, and content strategists—ensuring campaign quality and adherence to SLAs across APAC, EMEA, and US time zones.

Braze HTML QA Power BI Excel GDPR CAN SPAM WhatsApp RCS Messaging

Marketing Automation Manager

Tech Mahindra

Feb 2022 - May 2024 (2 years 3 months)

Managed a team of 15 SFMC/Marketo/Eloqua campaign specialists for global clients, overseeing Eloqua integration, project onboarding, and team management. Executed end-to-end email campaigns, including planning, execution, reporting, and analysis using Eloqua/Marketo's automation tools.

Marketo Eloqua B2B Marketing Lead Scoring A B Testing Campaign Analysis Campaigns

Technical Lead

Cognizant Technology Solutions (CTS)

Jul 2021 - Nov 2021 (4 months)

Worked as an SFMC technical specialist for US clients, performing fixes in Journeys, Automation, SQL edits, and integration issues based on tickets. Executed email marketing programs and managed marketing campaigns from planning to reporting and analysis.

SQL Marketing Campaigns Campaign Execution Segmentation

Process Lead

TATA Consultancy Services (TCS)

Feb 2019 - Jul 2021 (2 years 5 months)

Managed end-to-end email campaign and admin operations for UK and US regions, overseeing a team of 12 and accountable for all marketing automation activities. Developed and executed marketing campaigns on Marketo/Eloqua platforms, including email, landing page, and form creation.

Marketo Eloqua Salesforce CRM A B Testing Lead Scoring Data Management Marketing Automation

Production Analyst

Epsilon/Alliance Data

Feb 2017 - Jan 2019 (1 year 11 months)

Deployed email campaigns across APAC and EU regions as part of the marketing automation team, working as an Email Developer on Oracle Eloqua and Harmony. Managed campaign planning, execution, and deployment activities, including segment and email design.

Eloqua Harmony Campaign Management Email Design Program Builder A B Testing

Campaign Management Specialist

Theorem India Pvt. Ltd.

Jul 2014 - Sep 2016 (2 years 2 months)

Deployed email campaigns for the Sales team across US and LATAM regions using Adobe Neolane and an in-house platform. Executed end-to-end email marketing programs, managed campaigns, and monitored deliverability.

Adobe Neolane Campaign Management Email Marketing Data Analysis Segmentation

Assistant Master

Sainik School Kodagu

Nov 2013 - Apr 2014 (5 months)

Maintained the Intranet Portal for employee and student management, and developed and maintained the School Database, including uploading notifications and automating custom entry scripts. Deployed and maintained Wi-Fi solutions and managed user log databases.

Database Management

Education

Degrees, certifications, and relevant coursework

Sainik School Kodagu

Assistant Master, Computer Science

2013 - 2014

Served as an Assistant Master for Computer Science, teaching 11th and 12th standard students. Managed the school's intranet portal and database, including uploading notifications and automating custom entry scripts.